Interactive Dynamic Advertising Installed To Market Cellphones

Touch screen dynamic advertising is now being used to market and sell cell phones

, why you may ask?

Countless cell phone stores are always trying to branch out from their opposition, now they are utilizing a variety of electronic marketing equipment including touch screen units to sell their variety of cellphone.

When the new iPhone was launched one store had a electronic sign produced in the shape of an over sized iPhone using a 32" LCD screen in the portrait position, the outside of the case was plastic and only for indoor use as this was in-store and it shown a video of how the phone worked and all the features including various aps.

At that time another cellular chain had an over sized Blackberry produced to promote the launch, now these stores have seen the benefit of using this variety of solution.

Touch screen electronic signage is set up comparatively simply by using a little form factor PC, an interactive panel and a monitor enclosure, the LCD display enclosures have to provide the correct heating and cooling so the internal equipment is kept at the precise temperature to prevent them overheating or even freezing in winter.

How does it work?

The probable purchaser notices the monitor and touches the monitor when it says male or female, this way the phones can be targeted this way, as most men would not want to be the owner of a pink Blackberry were most girls would. They are then marketed as to pay as you go or contract, then the price bracket per month, then the phones are shown.

The consumer can then touch the handset icon they are attracted in and see if the reseller has stock of the particular unit, if not when the stock will be in and even pre-order it.

If pre-ordered the business can inquire for an email address or a cellular number to they can either email or text the buyer that the merchandise is in.

One thing is certain, touch screen digital marketing is here and here to stay.

Interactive Dynamic Advertising Installed To Market Cellphones

By: Graham Gallagher

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