International Retail Trends And Their Causes
International Retail Trends And Their Causes
Abstract: With China's accession to WTO, the distribution industry will open up further in the next few years will be phased in retail business to foreign investment enterprises in the area, number, equity ratio and the corporate existence of forms of restrictions. Stimulation of this good news, the global retail giant Wal-Mart, Carrefour of France, Germany Metro Dengjun accelerate the pace of development in China. At the same time, accession to the WTO, other countries should also open their markets to China, China's retail industry is also faced with "going out" strategy of choice, China's retail business will really participate in the international retail market. In this context, the understanding of the international status of the retail industry, grasp its trends, analysis of the reasons is necessary.
One trend of economic services for the retail industry's position in the social and economic life increasingly
Today, the world economy, service industries accounted for increasing the proportion of world output, world economy is showing a service trend. Industrial structure in the world in 1980, the share of services sector accounting for 55.2%, to as high as in 1996 when 63.5%. Green? Clark in his masterpiece, "conditions of economic progress," using historical data developed service-oriented economy, summed up the law in his own words, is: "the labor force shift from agriculture to manufacturing, from manufacturing industry to commercial and service industry. " Retail commercial services as an important component of national economic and social development in the country play an important role. In the United States in 1997, the retail value of U.S. gross domestic product accounted for 9%, the employment of staff in the retail sector over 2250 million, an average of 1 per 10 persons are engaged in retail and personal services, retail trade is the largest U.S. industrial sector to absorb labor force; developing countries, too, in 1999 the circulation industry in Taiwan accounts for the turnover of 16.61% of GDP, employment accounted for 21% of employment in the community.
Correspondingly, the retail industry's position in the eyes of the public are increasing. In the United States, 20th century, the ideal figure of 90 years is "Microsoft" of Bill? Gates, and 80 business days is the "Wal-Mart's" Sam? Walton. In 1992 when the United States presidential election, George? Bush, Clinton to dig the vote, personally went to Bentonville, Arkansas City, Walton awarded "Honorary Medal" in recognition of the "embodied the entrepreneurial spirit, is an American ideal The great men "of eminent persons. In the United States stock market, Wal-Mart stock listing to the Walton passed away from a few years time, the dividend per share is always higher year on year, which is unique miracle. This illustrates one aspect of large retailers in America's weight. Can be said that retail is a country's economic development, market prosperity and standard of living of the concentrated expression, it is also raising the level of development of productive forces and the world trend of economic services has led to the socio-economic life in the retail industry is growing fast.
Second, global overproduction and modern Marketing The popularity of the concept of retail business in the industry to strengthen the dominant position
From the history of business relations, "the dominant industries, business dependent on industrial" situation and gradually to the "business-dominated, business lead industry" shift. The core of modern marketing concepts, the overall activity throughout the enterprise must meet the needs of consumers and end users as the center, the market has become the starting point of business activity. Thus, as Sell Upstream end of the retail industry to strengthen the leading position on the retail business activities range from the circulation extends to production, playing a guiding, organizing production, and even the dominant feature to create consumer demand. Retail and commercial business flow, logistics organization separate from the wholesale and retail to wholesale and retail integration, production and processing and sales integration, highly organized transition. Business Enterprise Group is responsible for the procurement centers in product development, design, hair materials, orders, and bear the market risk management products. For example, U.S. design center Wang Group, more than 100 professional designers, from the choice of materials, modeling, production process, promote Advertisement Until the counter display mode, design complete integrated development content, and made the country in which local production of low processing costs, when listed, in fact, the product design, production, processing, marketing strategy, including the design mode of operation and so on, The distribution center of goods, in fact, played a wholesale and retail, commercial and material flow integration as one of the central role of the new business. With the commercial chain development and design functions of sound, the formation of distribution functions, business combination in the form of a fundamental change has occurred, production, circulation and consumption emerged between the "producers turn around the wholesale business, wholesale and retail business enterprises around the turn, retailers demand turn around "the pattern.
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