Internet Marketing - Don't trust your instincts

Internet Marketing - Don't trust your instincts

Many new Internet Marketers are told to "trust your instincts" or "follow your heart". following this advice, in many instances, can really jeopardize your company. When you follow your instincts, you will usually start marketing your company as if you were the target consumer. In reality, the Internet is such a vast marketplace that your real target customers probably won't be looking for the same things in the product or service that you are.

What may be appealing to you, may not be so appealing to the majority of the internet population. As an Internet Marketer, it is your job to figure out what your potential customers and clients are looking for.

How do you do that? First thing you want to do is figure out how your completion is position itself in the marketplace. You want to take a note of how they are marketing themselves, the feel of their website, what logos they are using etc.. Then you want to combine the ideas you got from your competitors and then add your own touch. You can put a little bit of your own instinct in it, just don't get to attached to those ideas.

Second thing you want to do is split test everything until you get your desired conversion rate. This includes testing different color schemes, font sizes and texts, different headlines, different content etc. Change one thing and then see what kind of results you get. Then change another and so on...

Something as little as changing your headline or background color can give you a substantially higher conversion rate. Another thing to change is the location of your call to action buttons. You can also try changing the color of the button or even the text inside it (eg. Learn More, Find Out More, Get Started Now etc.)

When split testing, try things that you wouldn't normally do or you think is far out there. You never know who it could appeal to - it could be your next customer.

By combining these two steps, you should be able get the edge over your competition and hopefully increase sales.

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