Internet Marketing Killed the Television Ad
Internet Marketing Killed the Television Ad
It is becoming a widely known fact that the traditional methods of marketing are dead.
Sure, certain aspects of the old methods still ring true, but it's clear that the internet has caused a drastic change in the way people think about buying and selling.
In the later years of radio and the early days of television, marketing and sales were easy. This could be attributed to the facts that there was less competition and the cost of airing a commercial was relatively cheap. Quite honestly the marketing equation was relatively easy,
1. Pitch your product with a catchy jingle and a tagline
2. Repeat it every opportunity
Suddenly you'd find yourself at the store walking through the juice isle and your child begins to sing the Koolaid jingle they learned from the Koolaid television commercial after spying the rows of Koolaid packages on the wall. At this point your child is looking at you with those sad, mournful eyes as you begin to leave the aisle not having picked up a package of Koolaid.
So why do we put up with it? Why do we sit there hour after hour subjecting ourselves to the advertising game? The answer is easy, the only other option would require us to dream up some other form of entertainment. We would have to read about the news instead of watching on TV. Because there is an additional effort involved, we decide it's worth sitting through the advertisements to be able to finish watching our favorite programming.
Naturally, as time moved on, the demand for television advertising rose and the time available to air that advertising dropped. This created the need to raise the price for advertising and drop the time allotted per commercial. The struggle of supply and demand eventually pushed out the smaller companies who previously advertised on the TV making it very hard to secure a spot, and very expensive. After cramming so many ads in such a small amount of time, people begin to be desensitized to the interruptions according to the old advertising model.
Let's face it, people are tired of being sold. Not that people enjoyed hearing a sales pitch before but with the development of the internet people now understand they have a choice of what advertising they want to watch, and the advertising they don't. A perfect example of this would be watching the different walls people build to block unsolicited ads. People guard their e-mails with spam blockers, and their telephones with caller ID or a call filtering service. They use DVR to fast forward past Television commercials, and web browsers like Mozilla's Firefox have plugins that block ads from manifesting on the web pages you visit. So, it's obvious, and I'm going to say it again, people are simply tired of being sold.
So, what do marketers do now that their audience has choices?
Creating content is one of the major resources that will advance your company's online presence no matter what your industry. To understand this concept, you'd have to know that one of the ranking factors Google looks at is: how many links lead back to your company's website. Google places a great deal of importance to web 2.0 websites like Facebook, MySpace, Blogs and Forums. Social bookmarking like delicious.com has a high importance also. This is done under the assumption that people will not display or save links that lead to useless or spam style websites.
In the end, if your company is not creating fan sites, blogs, articles, or content in general for your potential customers, you are going to lose business to the guys who are. You need to establish your company as a thought leader, not only about your own product but about your industry in general. Once people know you, and begin to trust you, they'll naturally gravitate to your products and become loyal customers for life.
Try it out some time; type into a search engine the words associated with your industry. Who's at the top of the list? How much web content is available from, or for those companies? You may be saying to yourself, I don't have the time or the money to waste on writing content in a blog about my company, but the real question you need to be asking yourself is how much time and money is your company wasting by not.
About the Author: Christopher d'Argy is a student of Internet Marketing at Full Sail University in Orlando FL. Learning about the latest methods of marketing on the internet is
Now Pay Close Attention --
Using your Facebook Fan Page to increase your business exposure and revenue is simpler than you've been told. Everyone with a facebook fan page faces the same two problems:
[Problem #1] How To Find Interested Facebook Users
[Problem #2] How To Bring Them To Become Your Fans
Facebook Fan Supply has been solving these two problems for hundreds of satisfied customers. The Facebook Fan Supply has been tried and tested and known to produce excellent results.
First: Click Here To Visit Facebook Fan Supply
Facebook Fan Supply always supplies REAL FANS targeted to your specific: Age Group, Keyword and Location.
Second: Order Your Facebook Fan Supply Package of 1,000; 2,000 or 5,000 Guaranteed Facebook Fans
Your new fans will arrive in 3 - 4 weeks and all fans are REAL FANS guaranteed to stick to your fanpage. Facebook Fans today and boost your businesses online presence overnight.
Attitude in Internet Marketing Types of Computers and Their Network Support Features Criteria Needed to become a Successful Internet Marketer Dish Network satellite TV Download Roms For DS – How to download unlimited Roms For DS Free internet Marketing Techniques How to Start Internet Based Home Business? Satellite Internet for Rural Areas Explore Lake Kariba Safari Holiday -Zimbabwe My Wii Downloads | My Review For My Wii Downloads Internet Marketing Profits - Teach Someone Else's Program to Increase Credibility and Make Money Now "The Science Of Leveraging Risk For Your Network Marketing Success" Amazing Global Information Network Benefits