Internet Marketing Vs Radio And Television Advertisement
Radio and television are one of the most favored means of advertising a product
. But the only problem with these is that they may not target your potential customers. Today customers want specific products and services. In the age of computers internet has emerged as undisputed king for advertising a product. Also known as Internet marketing it has revolutionized the whole marketing and advertising business.
How internet marketing is better than radio and television advertising?
Radio and television are means of mass communication. They cater to general public and fail to promote a product which may be designed for a group of people. But on the other hand internet is a platform where customer himself derives knowledge about a product by searching for it on the World Wide Web. For example a person wants to get a dental implant. He is located in Las Vegas; naturally he will search all the dental clinics which provide dental implants on the internet. In this process a clinic that has a website and is a popular search result on the search engines such as Google and Bing will appear on the search results page of the customer. He can contact the clinic and get an appointment for getting a dental implant easily. But a clinic when advertises for dental implants on the radio or the television, the advertisement may not appeal to many people, as dental implant is an uncommon treatment and not many people will be interested in getting this treatment done.
Apart from these problems the cost of advertising on the internet is much more than advertising your product online. There are many considerations that have to go into creating an ad such as the duration of the ad, kind of ad etc. Then there is a lot of lobbying in purchasing an appropriate time slot. Generally people tune to their radio while driving to their work place. Radio channel operators often keep a very high cost of this time slot as demand for these time slots is much greater. Thus radio and television advertisement are very costly and may not target your potential customers.
What does Internet marketing offer?
When you have a website to promote your business you are actually pulling the target group to avail your services instead of reaching out to them. If you are interested in reaching out to your targeted customer there are many services which can make your site popular. One of these services is search engine optimization. SEO helps you to direct traffic to website and improve its ranking so that it appears on top of the search engines results page. This way when a customer wants to avail a service which you are providing he will notice your website and will contact you.
All the above points indicate that internet marketing is cheaper and far better than radio or television advertising. Internet Advertising in Las Vegas can boost your business and your targeted customers can easily reach you.