Article Marketing Strategies For The Holiday Season
The holiday season is the biggest shopping season of the year
. Marketing-wise it's a crucial time to get your message out there and draw new customers to your affiliate products. The recent surge in online shopping has taken the Internet by storm. Creating a good article marketing strategy for the Christmas season is imperative.
Maybe you're already an expert article marketer. You could be an affiliate marketer using article marketing as a marketing strategy, or a new marketer excited to get in the game. No matter your previous experience, take advantage of a few new aspects and angles during the holiday season.
Expert Information Tailored to the Holidays
Certain aspects of article marketing do not change, no matter the time of year. The importance of highlighting your knowledge and expert information about your products or affiliate program is paramount. During the holidays, it's also important to align your article topics with relevant topics of the season.
How do you tweak your message for online Christmas shoppers? One example of this would be to change focus from promoting individual products to promoting products that can be grouped. Offer a great opportunity to build a gift basket or packaged deal.
You may also consider a slight change focus regarding different areas of the world. Highlight Christmas traditions related to the products you sell or the regions in which they are manufactured.
Focusing your article marketing campaign and learning how to write articles tailored to the holiday shopper allows many advantages. Make use of the types of keyword searches that potential customers will be using.
Your usual keywords are important. Consumer searches during the holiday season include terms like "Christmas", "festive", "gift" or "winter". By adding this type of keyword to your articles, you increase your chances of drawing holiday shoppers to your affiliate sales websites.
Plan Ahead as Far as Possible
Give yourself plenty of time when considering the type of articles you'll submit for publication during the holiday season. Plan your article marketing campaign as early in the shopping season as possible.
Start with a list of Christmas topics related to your products or services. Think about what you're offering and how it might be relevant to shoppers looking for holiday gifts. This will help you figure out how best to frame your products for the holiday shopper. Decide which specialized keywords to use in your article marketing campaign for each product.
Personalized Gifts
Another article marketing keyword consideration is personalized gift giving. If your site sells golf merchandise, consider highlighting gifts for dad or grandpa. If you sell chocolate and wine, consider highlighting gifts for great friends. Getting into the holiday shoppers' heads allows you to pepper your articles with keywords that will draw customers who are ready to buy.
Start publishing articles early when it comes to Christmas and holiday marketing. Shoppers start looking for deals early in the season. The biggest online shopping day of the year, Cyber Monday, comes more than three weeks before Christmas.
Submit Articles Year-Round and Focus on Holiday Targets
Submitting articles over time is an important part of a successful article marketing campaign. Submitting too many articles at once may result in too many links too quickly and it's possible that it will damage your page rank. The steady increase in links created by submitting your holiday articles over time helps maintain the integrity of your campaign.
Article marketing is an exciting and easy way to draw customers in to your affiliate marketing site. Try spending a little extra time during the holiday season to tailor and tweak your articles. You will draw in consumers who may not have otherwise found your website. Increased traffic produces increased holiday sales; what could be a better Christmas gift than that?
by: Carol Palmatier
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