Internet Marketing-the Wave Of Video

Internet Marketing and personal brand builders are looking for consumers who are taking a break

, who are watching video, who are relaxed, of mobile video applications. Television has done this successfully for fifty years, but now there are too many ads and not enough Internet targeting. In the realm of Internet Marketing, brand building this way does not work because consumers are not relaxed or taking a break. They are multi-tasking with social networks, sending emails, reading news. Mobile, on the other hand, engages viewers who are only watching video content. They are not talking, texting or emailing while they watch mobile video.

An added bonus is mobile ads can be spread all the way through assorted parts of the day because consumers watch throughout their days of occupation, evenings and as they run errands or wait in line to pick up kids from school. Internet Marketing through Mobile video also offers advertisers the ability to count ads and the ads cannot be skipped over by viewers.

The mobile platform allows for the monetization of entire television shows from celebrity news shows such as Access Hollywood to cartoons such as the American Dad. The platform sources content from more than 150 top-tiered television shows so that the consumers and marketers know they will get quality, produced content each time they watch.

To date mobile video seems to perform better when it is new. Entertainment shows, celebrity shows are performing well because consumers tune in to watch via mobile and return day after day to watch new content. The same mentality coincides with how mobile viewers interact with the ads sponsoring their content: They like fresh ads not repeated plays. With more more people doing internet marketing through mobile devices this concept will be the wave of the future.

"The consumer cannot click away, so the rules that online video ads must be seconds or less are not true here. "Still, the vast majority of mobile ads are seconds and it is working well, but companies have had no trouble with longer ads. The problem starts when the same ad is shown over and over. The ad content has to be fresh to keep the consumer interested and engaged. The annoyance for viewers is repeatedly seeing the same feature."

Companies will launch a list of tools offering seamlessly integrated ad units including pre-ad footage, full-page videos, sponsorship badges and interactive banners. These interactive ad units give added value to marketers because consumers can click from the ad to a longer-length video, website, iTunes or other destinations. By offering a seamless transition click throughs are increased. To date, click throughs have ranged between 3% to 11%

If television was a whole meal then mobile would be the appetizer. But, many companies have found since the launch of mobile videos is that full-length shows are spiraling up and being watched. Younger people are quite comfortable watching full-length shows. The future of mobile video will definitely full length videos.

by: jbron22

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