I've recently been introduced to and started working with a bit of a marketing genius, the owner of Eclectic Eccentricity. EE have really been thinking outside the box in the last few months with new and exciting ways to drive traffic and build their online presence.
They have produced an online video ad which looks really impressive and spawned a little character called Wendell. He's a cute little bird adored by many of EE's key demographic.
So how are Eclectic Eccentricity using a cute little bird to drive traffic?
The biggest website hook is interaction, how can you interact with site visitors? Well try getting someone like Wendall to interact for you.
Where's Wendall Wednesday is part of EE's online strategy to make their website more fun, build traffic and customer interaction. Every Wednesday poor old Wendall gets lost amongst the vintage jewellery and it's your mission to find him.
"We'll be randomly selecting 3 lucky winners from all the correct entries received who will each win the item of jewellery that Wendell picked! Good luck!"
So for the price of 3 pieces of Jewellery each week EE build some customer relationships, a buzz on facebook/twitter and lots people viewing their products online, sounds like a bargain to me.
On Wednesdays the EE facebook page is full off comments like;
"found him!"
"found him yaaaay!"
"YAY Found him! LOVE this piece too! Good Luck everyone!! xoxoxox"
If you're stuck for ideas and sick of building links 24/7 try and think a little bit outside the box, how can you get site visitors to interact with you?
Extend your mascot to social media with a facebook fanpage and a twitter account, get your mascot tweeting about how much fun you can have on your website.
Use YouTube to further reach out to potentially a lot more people with a fun video hosted and starring your mascot, it could be a much more appealing way to spread your message than a boring information video.
Could a mascot help, can you build him/her up to be a bit of a weblebrity?
Keep your eyes peeled for more Wendell mischief that i'm sure will be coming your way soon.
You can find Eclectic Eccentricty and their Vintage Jewellery here