Into Enterprises Is The Development Of The Publishing Industry To Achieve The Fundamental Way

Currently, 85 universities publishing unit of work completed or will complete system

, accounting for 83% of university publishing, the central Party and government departments have been publishing program of restructuring the central approval of the reorganization, restructuring work has started, where more than 70 publishers to achieve transfer

Into enterprises, 246 of books, newspapers and thousands of operating as an independent market players. Publishing company formed Group of 24, 30 provincial Xinhua Bookstore system transfer enterprises. But the current, as well as part of the publishing business and enterprise, regardless of institutional, business and industry, regardless of the mechanism, called the industry's only truly implemented enterprise systems in the printing industry and distribution industry copy (nationwide Xinhua bookstores Some also practice business systems). As the upper reaches of the publishing industry, the traditional publishing industry, apart from a few to complete the whole into enterprises, the system is basically still in business, but also drifted away from industries, can not form a true sense of the types of industry, directly affecting the publishing industry to industrialization development.

Institutional barriers restricting industrial development Publishing units from the current situation, institutional issues affecting the industrialization of China's publishing industry to the development of the main problems are:

1. Published by the government as a business structure and subordinate series, publishers do not only have to do business enterprise, there are institutional and enterprise, regardless of cause, mechanism, regardless of cause and industry, representing both government run enterprises do business are also determines the publishers can not do without government policy support and financial security, can not enter the market independently. Shown in Management Way, the present publishers are basically in charge of government departments, under the management of the organizers to work and can not independently perform the main function of the market. In the mode of operation, the publishing unit by government policy and funding support as well as teaching materials and supplementary markets more dependent monopoly to survive. At present, various publishers from publishing profits constitute a simple point of view, teaching materials and supplementary ratio of about 80% of the profits, the system issued class publications and a book at their own expense about 10%, about 10% of the book market. The first two projects are policy management, policy and government support by a long time, only the latter belongs to the market operations. It is not difficult to see that publishers market the economic composition of components is not high, the market features a serious lack of policy support to the government and the dependence is still very serious.

2. The cause of the nature of publishing units, a direct result of the publishing unit of economic nature and the economy was difficult to clearly defined, determine the property rights system is not clear, affected the industrial development as a necessary economic performance of enterprises within the law and market economy play, the decision units in the industry and the publishing industry, the lack of industrial development necessary for the functioning of the intrinsic value of demand and market conditions. Currently, the main problem facing the publishing industry should say it is not no market, but the lack of exploration and operation of market forces, lack of market operation. The publishing unit is precisely the cause of market-oriented system of the main shackles. Subjective, the cause of the protection system, causing loss of function publishing unit of market players, a lack of independent management, market operations, and heavy and so accustomed to the planned economy period, depending on, way of thinking. Objective, resulting in a lack of innovation, scientific development of an effective mechanism. Operation, relying on local governments have been published in the protection policy and the cause of the funds under the system of support, dependent on industry monopoly and the local publication and distribution markets, especially teaching materials and supplementary share.

3. Publishing units and enterprises, regardless of cause, is not conducive to the publishing industry from a business model to the industry type, the traditional base type to open by leaps and bounds. For quite a period of time, regardless of the publishing industry is competing with the new media industry, and peer competition in the industry, are not just the content of competition, technological means of competition, but more focused on publishing the contents of the form diversity and the diversity of publishing aspects of competition, new competition in the publishing business model, operational model of economic competition. Only the contents of the publishing industry to innovation, innovative forms, innovation vector, innovative tools, innovative development model, expanding publishing industry chain, to blaze a new path of development is more suitable for publication.

Owners must firmly grasp the publication of dominance position

Should be noted that the traditional publishing industry, although there are some defects in systems and mechanisms, but as a party and the country's main front in the ideological field, the traditional media with new media publishing industry do not have a significant advantage. Shown in the following areas:

Rich information published resources. One theory has published formal qualification, is the core value system of Marxist propaganda, publicity of Deng Xiaoping Theory, "Three Represents" and the scientific development concept and theory of scientific socialism, the main positions. Second is to have principles and policies of the party and state propaganda, in the ideological field of social thought in the unique position to lead, and formal qualifications. To publicize the party and the state line, principles and policies of the main channel. Third is the commitment of all domestic and colleges and schools teaching materials and supplementary publishing task is to implement the party and an important platform for national education policy. Fourth is to have all kinds of dictionaries and reference books published formal qualifications, is our basic cultural and publishing the main responsible person.

Into Enterprises Is The Development Of The Publishing Industry To Achieve The Fundamental Way

By: dpdp

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