Introduce your customers to your prospects with video testimonials

Introduce your customers to your prospects with video testimonials

Every single day there are a million new ways to engage fans, grow followers, enhance your web ranking, and keep visitors on your site. And each one of these suggestions and tips has an end goal: get the end user in front of a company's product and/or service.

Undoubtedly one of the best tools to turn business has been, and still is, the customer testimonial. And a great way to enhance your testimonials is to get them directly in front of your prospects with video marketing tactics. When you establish a personal connection among the satisfied customer, the prospect and your company, you are able to leave a valuable impression on them that social media or web marketing tactics cannot. Here are a few ideas to keep in mind when utilizing video for customer testimonials.

1) Research and invest in the right equipment. It's not always easy finding which camera or editing software is the best to use. For example, the iPhone 4 makes shooting video convenient with its ability to shoot, edit and share in high definition right on the phone. Also, Flip Video cameras allow for high definition shooting, as well as their own editing software. The idea is to share a video that is shot with quality and professionalism.

2) Take your time. Take your target market into consideration when shooting testimonials. Ten minute or 30-second videos will not do the trickthe point is to inform, engage and entertain the prospects with quality conversation and footage. This takes time. Don't rush to get your video on Facebook if it's simply not ready.

3) It's all about personalization. If you're in real estate, have a family take you through their newly purchased home. If you're in the restaurant business, get customers on camera talking about their favorite dish or drink. Putting customer faces in front of prospects on various social sites can do wonders for your brand's reputation.

Do you utilize video marketing or testimonials? If so, what other suggestions might you have?

POST COMMENT

Ron Carter Chevrolet Warns Customers of Common Driving Hazards How to begin a pay per click services on your own? Secure Destruction And Other Document Destruction Services Protect those customer prints from harm with Colour Print Protect! Custom Neon Signs Are Bright and Colorful Invitation to Customers New Years Answering Service SEO Services Vs PPC Services Rubbish Removal Services Limousine Service Beverly Hills For A Luxury Ride Limousine Services of Los Angeles – Get to know about the Limo in Los Angeles 9 Steps to Convincing Your Customers "Be the Brand" Dvd Transcription Services Torquay Dairy Crest Milkman retires after more than 20 years of service