Inventory Of 2008 Top Ten Marketing Events - Marketing And Events - Sports And Leisure Industry

Rapid development of China's economy suffered in the second half of a rare resistance

. Undeniably, the impact of external factors on business is unprecedented, in the context of how companies such as, how to devise strategies? Enterprises to adjust and upgrade overnight became the foundation for the company, recalled this extraordinary year in 2009 to find new hope.

Proud of Olympic marketing 2008 8 8, the 29th Olympic Games held in Beijing, which is forever in the days of Chinese history. "People because of the Olympic pool, the Olympic spirit and inspiring." Approximately 20 million people worldwide watch on television delivered the opening ceremony of China's peaceful voice, enjoying the high concentration of 5,000 years of modern civilization "Charming China Night." 204 sports teams worked hard to create the wide area covered by the new record in Olympic history; let the world see the Olympics were truly unique, but also to see an open, friendly and colorful Cultural China. 8 night, when a non-official Olympic sponsors

Li Ning Founder of magic in the air to light the Olympic torch run and when, "The Wall Street Journal" Comments: This is probably the most successful in Olympic history a free ad.

Since the business genius Peter Ueberroth creatively closely integrated Olympic and business, and make the 1984 Olympics in Los Angeles as "the first Olympic Games to make money" since the Olympic economy has increasingly become concerned about the public business focus. Similarly, a variety of ingenious Olympic Games Olympic brand marketing is more like a big stage show!

2008 Olympic Games in Beijing, is seen as the highest level so far sponsored the Olympic Games. In addition to 12 international

BOCOG Long-term Cooperation Outside partners, nearly 50 Chinese and foreign enterprises to partners, sponsors or suppliers such as the establishment of different forms of cooperation with the Beijing Olympic Organizing Committee, this figure has created the highest level in the history of Olympic sponsorship.

IOC global partner, the 2008 Beijing Olympics partner, sponsor of the 2008 Beijing Olympic Games, 2008 Beijing Olympic Games the exclusive supplier of the 2008 Beijing Olympic Games supplier of five levels for the industry's most powerful enterprises are involved in the Olympic marketing in the past in various forms in the context of the Olympic Games demonstrate the strength of the enterprise strong.

Dazzling variety of Sports Marketing 2008 marks a successful Olympic Games coming golden age of China's sports industry, not only that, relying on sports products and sports will be combined, the sports culture and brand culture fusion of popular sports marketing began. How to take the sports marketing Zheliang Express has become the focus of many business concerns. Lenovo TOP program for the success of Chinese companies Sinopec signed the first ever sponsorship contract for F-1 races, have become a milestone in the history of sports marketing in China.

Either sports or sports products in all aspects of the industry chain, and even clothing shoes

Cap , Food, drinks, and even solar and other non-essential products are also associated with playing sports marketing, not only typical sports marketing for the Olympic Games, many enterprises also put forward the "non-Olympic" concept of marketing, are drawn for the 2008 Sport Marketing the event in a.

AC Milan Chinese Website 2008 on domestic "non-Olympics" should be considered the most successful marketing, "2008 King St. AC Milan interactive China." As in previous years, foreign giants Bank of China to be questioned, "misappropriating" or "commercial exhibition," different, "2008 King St. AC Milan interactive China" will never be a

Football Cultural tours. The whole event lasted more than six months in Beijing, Shanghai, Dalian, Guangzhou, Nanjing, Nanchang successfully held six cities, including "AC Milan Soccer Park" amusement device is taken into consideration the fans of all ages, in which everyone can enjoy Football's fun, fans in China to experience authentic Italian football culture, it is also showcases the culture of Italian football. The co-sponsor of Jiangxi Jinsheng Wen of Communications effective will the sports park with soccer gold Saint Brand closely to create new cultural marketing. Activities carried out by Kim Sung characteristic "iron cage soccer" as the first national public service campaign features football culture in the host to launch a small space features a new wave of football.

Sports marketing and the ultimate goal of the key significance is that, through the distinctive sports, launched a campaign for universal participation in physical exercise

Fitness The new upsurge in the promotion of the brand while promoting cultural exchanges.

Relief to change the corporate image

Earthquake, this is not just a geographical concept of the earthquake, it is undoubtedly also the spirit of the Chinese people led a strong field of vibration. Disaster strikes, ordinary Chinese people's sense of responsibility shown, cohesion, and to the world deeply. The Chinese Government and people started rescue operations in the first time, winning international acclaim; unite and fight against the disaster of China won the world's sympathy and respect.

Disaster in the face of corporate contributions to demonstrate corporate social responsibility, it is also the minds of consumers shaping its image. Studies have shown that different donation amount, timing and form of corporate donations to consumers due to motivation were significantly different, which affect the business consumer awareness and purchase intention. Competitive conditions in many similar cases, such as price, quality, consumer perceptions of corporate social responsibility attitudes directly affect their purchase. But not all donors are able to enhance consumer perceptions of corporate social responsibility, a positive behavioral response, only those consumers that have a positive motivation for donation can really play to improve corporate social responsibility, the role of image and corporate reputation.

"5.12" earthquake day, Vanke has announced a contribution of 2.2 million yuan. But people love the country surging business in the hundreds of billions of the country before the donation, the donation amount and Vanke chairman Wang Shi's statement after Vanke to bring the public in recent years and the biggest crisis of confidence, although after 10 000 Section appended to the 100 million yuan donation can not dispel the negative impact. JDB in Guangdong in the CCTV earthquake relief fund-raising party held on the announced investment 100 million yuan, won the respect of consumers nationwide, and even on the internet "to donate to donate a million, drink to drink Wong Lo Kat" slogan led to the rapid warming of the business sales.

2008 Forbes China Rich List Rich's son, Liu Yongxing LIU Xiang Yu during the earthquake, alone carrying Shen

by: gaga

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