Is America Prepared For Tiny Cars?

It is been a while because the sub-compact car market place has garnered such attention in North America

. Our friends in Europe have usually recognized the virtues of little automobiles. But here in North America, SUV's have dominated parking tons at the local Pier 1 for a lot more than a decade.

However as current fuel costs inch forward and with future costs searching uncertain (they're definitely going to be greater than nowadays) much more people are buying little, fuel-efficient vehicles. We've seen a great deal of activity inside the segment lately.

Toyota has launched the Yaris, Hyundai has considerably revised the Accent, Kia has updated the Rio, Honda has introduced the Fit, and Nissan will introduce the Versa in May of this year. And let's not forget Scion with all the xA and xB. Getting a vehicle in the sub-compact marketplace makes sense for a range of causes.

First, it introduces new, young consumers to the brand. If their expertise is great they'll stick using the model as they grow up and move to a greater automobile. Toyota, Honda, Hyundai, Kia, Nissan, Volkswagen, Mazda and others all got their begin in the sub-compact car market.

Secondly, it provides a safety net throughout economic downturns. If fuel rates rise unexpectedly, the knee-jerk reaction is to obtain a small, a lot more fuel-efficient vehicle.

And these automobiles are fuel-efficient. The new Honda Suit for example, gets an estimated 33 miles per gallon inside the city, 38 mpg on the highway. Small cars supply few compromises. But these are no one-show ponies.

Beyond fuel efficiency they supply respectable performance. The Toyota Yaris has 106 horsepower which may not sound like a lot, but tipping the scales at only 2315 lbs, it has a power-to-weight ratio close to that of the 220 horsepower Hummer H3. And these vehicles can carry just about anything. With all the rear seats up, the Honda Match can swallow 21.3 cubic feet of gear. A Ford Crown Victoria by comparison can hold 20.6 cubic ft worth of cargo in the trunk. The domestics haven't invested a lot in tiny vehicles lately, if ever. The Chevrolet Aveo is essentially a re-badged Daewoo and doesn't provide the level of refinement as the others. The Ford Focus is bigger and more expensive, as is the new for '06 Dodge Caliber. But with all the uncertainty of fuel rates and growing competition inside the phase, GM, Ford, and DaimlerChrysler would be wise to supply competitive offering in this phase and introduce first time purchasers to their respective brands. For most manufacturers, possessing competitive sub-compact automobiles has grown the business and produced model loyalty, something the folks in Detroit have been trying to do for some time now.

by: Emma Watson.

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