Is Banner Advertising The Most Targeted Form Of Internet Marketing?

Banner Advertising is the most common form of online advertising implemented by brand or business owners to connect with target customers

. Web traffic that a brand or business owner gets from banners is actually some of the most targeted one. This blog highlights a few benefits of banner advertising as a major tool of online advertising

Attracts many customers at one time

A banner advertising campaign attracts many customers at one time usually because of its manner of presenting the brand message. The advertising content used in banner ads is most interesting and short in nature. Enhanced by an attractive graphic, customers can easily grasp the theme of the ad campaign. Banner advertising is one of the best tools to display a creative advertising message. There are many types of banner advertising such as cost per impression banner ad, pay per click, keyword banner ad etc. Keyword banner ad is one of the popular types used by search engine marketers. In this type of banner advertising, the advertiser specifies keywords in which one would like the banner to appear. For example, if you want to promote a real estate business, you can provide keywords such as real estate company, most popular real estate company etc. Visitors who type these keywords will be directed to the site where the banner ad is displayed. If clicked on the banner, they will be further directed to the website of the business where there is adequate information ready to be accessed by them.

Most accepted form of online advertising

Banner advertising helps in making good money as it is the most accepted form of online advertising. The advertising can drive a lot of traffic to the site in order to increase the number of clicks on the banner ad display. Banner Ad exactly works on the AIDA theory of advertising in which it first creates attention, interest, desire and finally action to click on the banner ad. Though there are different forms of online advertising, banner ads are considered the most effective means of reaching out to a wide target group on online media.

As compared to other advertising mediums, online ads are more affordable for a brand owner. Those who own small businesses can even launch an online advertising campaign. Some brand owners have a wrong notion that online advertising is very expensive so they wont be able to afford any online ad campaign. Online advertising is much affordable for any range of brand owner. One can also launch free advertising campaigns on sites where one doesnt have to pay a penny.

by: Advertising

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