You may be interested to know that most people who have businesses on the internet
believe that their blog is their most important of all their internet marketing tools. The reason a blog is so important differs depending on the opinion of the blog owner. One thing the people have recognized is the growing importance of social media and the fact that search engines are what bring visitors to their sites. PPC brings some of the traffic or visitors to the site but most comes from people doing a natural search. So just what is the role of a blog in SEO?
This is not a simple answer since a blog can be quite powerful. Many of the people have decided that blogs are more a social tool and not that important when it comes to being used as an SEO tool. With Google being able to refine their algorithms the way they are it is amazing how powerful a blog is for SEO purposes.
To make your blog the tool to use among internet marketing tools you will have to think about the content of your blog. Whether you are after social media or SEO traffic, the content of your blog is very important. You can create tons of content with a blog. In time all those posts will be indexed by Google. If you wish you can work on optimizing certain posts so they will rank well in the search engines. This will increase the overall rankings for your target keywords and also for your site. Blogs are also known to do well in return traffic. Not only can all this go on but you put that social touch to your blog which works well at increasing your business profile.
Another very important role that your blog could play is in the linking back to another site. You will find that other people with blogs will link other sites to theirs if something on that site would be interesting to their particular group of readers. If your blog is linked to another site, that can pull in even more traffic to your blog thus helping your business. As long as you can put out content that is informative and interesting to readers there is always a good chance that your site will be linked. This is a great way to bring in traffic that you would otherwise not have.