Is Direct Mail Out of Date?

Follow up! While it is both impractical and impossible to followup on a 10

,000+ list, you can follow up to a small targeted list. Statistics show that 90% of small business do not follow up on their marketing and advertising. So doing so will put you in the top 10%! Yes, it's hard work. Yes, it takes time. That's what it takes to create a successful marriage and that's what it takes to create a successful business. Go kiss the bride!

Is Direct Mail Out of Date?

By: Marilyn C. Ellis

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