Is Google Adwords A Ppc Technique?

In the modern business world internet marketing world is a viable tool

. There are several methods for online marketing. One of the most common tools for in marketing is SEO this is the method that involves keyword usage in website creation to get the attention of search engine spiders. The keywords used will attract the search engine spiders and they make the website to get a top placement in search engine listings. And another popular tool is Google Adwords. It is not SEO but its a PPC technique.

So it is very important to get some understanding of the vernacular and acronyms that are being used in online marketing. It is like learning some new language. In online marketing SEO is the most commonly recognized term in online marketing. SEO also know as search engine optimization is the process of creating website that will rank high in the search engine result page.

The main benefit of Search Engine Optimization is that it helps the business people to get their website on top of the Search Engine Result Page this helps their prospective customer to find them easily. When the website appears in the top of the list for the targeted keyword it is more likely to be selected by the searchers and they purchase from this merchant.

PPC is nothing but a marketing method it consists for banners, and pop ups. The website may contain these banners and pop ups where someone who gets attracted by it click them. PPC stands for pay per click and it is a very popular method of marketing. This method can be easily controlled and monitored.

People who use PPC pay to Google only when someone clicks on the ads. The ads are created with relevant to the keyword associated with the website. People who search with the targeted keywords will find the website along with the ads on it.

If the searchers are interested in the product that has been specified in the banners they will click on the banner which will take them to other website. Here the case is the website is owned by someone else and the banner ads belong to someone, through the website owner will get an income for redirecting his visitors to other website.

This is the point where Adwords comes into play operated by Google, from this it can be come to know that Google Adwords is Pay per Click and not Search Engine Optimization. The main aim of Google Adwords is to increase the site traffic and to increase the revenue of the website.

To generate the web business and to increase site traffic Google Adwords is a fast and effective way. Google Adwords are very effective for small business a person who does not have enough advertising budget. Now there are many options for the business people in Google which includes website creation for them also. The website created by the Google helps the people to get their business through the PPC advertising channel.

by: Michael John

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