Is It Time for a Change in Your Company's Web Design?

Is It Time for a Change in Your Company's Web Design

?

If your company's online marketing campaign is under-achieving, then perhaps it's time to consider a virtual re-launch. If you have studied your market and know the need is there, but have not achieved the results you hoped for, then it's possible your web presentation is not delivering the right message. Instead of scrapping your entire web marketing campaign, instead, think about a company web design re-launch.

Professional websites should be designed with a view towards coordinated colors, comfortable navigation and clean layout. What are some of your website's features that could be compromising the professional image you're trying to project? A poorly conceived layout can be problematic, as can poorly selected colors that are frustrating to read. Amateur photographs and clipart can distract from a professional page. Poorly designed logos and poorly formatted text can also detract from a campaign.

Other mistakes might include a lack of professionalism in the web domain and email address, slow loading pages (usually caused by very large graphics or multimedia presentations), a lack of SEO effort or SEO optimization, a lack of personal connection with the customer, poor quality wallpaper, non-functioning links and a poorly conceived message that leaves users in confusion as to what the site is about.

Outsourcing your new web design project to a professional firm could bring you better results. Redesigns may involve making adjustments to the site or a complete site reworking, depending on the intricacy of the original site. Whereas some websites are not formatted properly at all, other websites may only require a few technical changes in HTML in order to convey the right message.

One commonly requested move in website designing is to move an existing website to an SEO-friendly, new age content management system. Not only does this offer better SEO rankings, but it also enables web owners to add new content on a regular basis, using only a basic (and remote) word processor.

These are just some ideas for how you can improve upon your web design. Remember also that you should write regular blogs and articles on your newest products and services. Aim for an objective tone; this helps you in achieving higher search engine rankings and also proves to your audience that you are an authority in your industrynot just a salesman.

It doesn't matter whether you're looking for worldwide customers or just regular folks in Atlanta, Georgia. Web presentation must be polished, helpful and personal. Promote your brand while adding the personal touch with a new website. A new web design can help you stay in business, increase profits, expand your company and best of all, reinforce your brand to local consumers.

POST COMMENT

Ecommerce Web Design | Easier Methods for Merchants to Effective Ecommerce Web Design Role of Web Typography in Festival Web Design Huntsville Web Design Important Details That Every Designer Should Know When Beginning a New Project Boost Your Online Business by hiring a web designer from india Important Points to Look Out While outsourcing your web design jobs Major Difference between web development and web design Web design an introduction How To Hire Perfect Web Design Firm Providing Web Design Packages? Best Interactive Web Design Ontario Principles of web design Website Design Packages and Web Hosting Packages Are a Must for Any Online Business Brief Introduction About Web Designing Adult Web Designer: Making Your Adult Website a Sensual Treat