Is Marketing Ethical?

Is Marketing Ethical?

Is Marketing Ethical?

When I first started my consultancy, I thought most of my clients would be eager to learn about how they could best market their businesses. After all, my clients want more clients, and marketing is a prime way to attract clients.

What I learned, however, is many professionals therapists and healers, in particular believe they shouldn't market their services at all. In fact, many think marketing is downright unethical.

They equate marketing with being pushy. And who wants to get help, support or healing from someone who's obtrusive? Picture the classic image of a door-to-door salesman, out to find a sucker, or an advertisement, filled with lofty claims and hype.

If you think of marketing in this way as well, it's no wonder you consider it unethical.

But I'd like to ask you to view marketing differently. Consider this:

There are people out there in pain, who truly need what you have to offer. You may just be the best person to help them. Your specific skills, knowledge, training, and experience could potentially ease their pain. You specifically you, and not some other person who provides a similar service could be the number one answer to their troubles.

But how will they know about you if you don't do marketing? If you don't communicate to your target market, put your message out into the world, who can you help? Who will miss out on what you have to offer if you remain silent and hidden?

If you refuse to put yourself out there and tell them you can help, then you are being unethical. I dare to say, it is your responsibility as a professional to communicate your abilities and gifts. Otherwise, each person you are meant to help will go on suffering, continue to have unanswered questions, or keep dealing with trouble unnecessarily.

Besides, if nobody knows about your services, you will go out of business. Then you will not be able to help anyone at all. Your expertise would, sadly, go to waste.

So rather than thinking of marketing as being pushy, think of marketing as pulling or attracting the people who need you. Rather than thinking of marketing as unethical, think of marketing as your ethical responsibility. Always keep the people your services can help top of mind.

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