Is Social Networking Worth Your Time?
Is Social Networking Worth Your Time?
Is Social Networking Worth Your Time?
Many people who market online hear of the incredible hype that has been happening with social networking during the last 2 to 3 years. But is this still a valid form of marketing and is it worth your time to pursue this channel?
If I'm totally honest I don't think it is as powerful as it was, but that doesn't mean to say that it isn't still powerful. And the only reason I say this is that when you had to social networks to market your business or yourself, you will find lots of competition.
In some particular niches you end up marketing with people who are marketing to you. In the worst-case scenario you end up pitching your business to someone who's pitching right back at you. This is a complete waste of time.
If you are to head back to 2006 for example, you would not have found even half the competition is fine today. You would have been able to network with many different people in your particular target market and you would probably have been the only one that had taken your business and marketing efforts to such a social networks.
You would have instantly stood out from the crowd as a leader. Unfortunately today social networking does not make you stand out as a leader.
This does not mean however that you should not use this form of traffic. You can still brand yourself very professionally with web 2.0 properties such as Facebook and twitter, as long as you do it correctly.
Personally I don't spend too much time networking on any type of social site, although it is part of my marketing efforts. Actually I should say that I outsource this particular part of my work online. Perhaps this is something that you should consider yourself, outsource this and you can concentrate on some more effective forms of online marketing.
It is very easy to head to a website such as odesk and employ someone to work on your Facebook, MySpace or twitter profile for a few hours a week for just a few dollars. They can add friends, update your status, contribute to groups and forums and they can even post links for you on a regular basis.
Getting a back link from a social networking website can be extremely powerful even if it's just for the article like this one. Consider outsourcing
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