Pay per view advertising is an important part of any serious person who wants to make money on the internet
. You may see it abbreviated to ppv or ppv advertising. You may also see reference to pay per view online or pay per view traffic. It all relates to a way of boosting traffic to your website.
At this stage it is crucial to note that pay per view advertising is much cheaper than pay per click through Google adwords for example. PPV is probably the most cost effective method of advertising your business. You can use pay per view traffic to generate affiliate sales and leads if you want to generate income.
So how does ppv work? Well the big advertising networks such as Zango have massive databases of customers who have installed adware onto their personal computers or laptops. Most often this adware is a toolbar on the machine. The networks publish ppv adverts as either pop ups or pop unders whenever a user types in a certain keyword or website address. PPv advertisers bid on certain keywords or URLs and then pay a fee when a user undertakes a search on a search engine or types in a specific URL which then displays their pay per view online advert. Each time this happens the advertiser is charged a fee. However, the cost of each advert is much less than for each ppc advert.
Think about how much each ppc costs for the most popular keywords such as cheap loans' or diet pills'. The most popular search terms cost dollars for each click. Some advertisers pay hundreds of dollars each month on their ppc advertising. However, ppv advertising is two or three cents per view. This is a massive difference. Its targeted advertising at a much lower cost.
The big disadvantage ppv advertising has over ppc advertising is that a user can just close the pop up on their screen whereas they have made a conscious decision to click on a Google adwords link. It all comes down to weighing up the cost of conversion of the two techniques.