It Leads Solutions: Can Telemarketing Still Cut It?

When we hear the wordITtelemarketing, a lot of us are probably getting nervous about this

. When we talk about lead generation in the IT industry, we will always encounter that odd advice or two that we should outsource to professional telemarketers to help us. But really, does calling business prospects (most who are quite internet savvy) still an effective tool in getting more IT leads? This is a question that never fails to run inside the heads of many entrepreneurs. While there may be compelling reasons why we should not use this, there are also equally compelling reasons why should still do so. For the sake of your business, particularly those offering cloud computing services, this is a very important investment to make.

Is telemarketing still relevant in todays business world, where the internet plays a big role in business? The answer is yes. You still need the help of professional telemarketers. To start with, we must consider the work we need to do, and the people you need to get in touch with. For example, inappointment setting campaign, the job becomes a little bit more complex. Not only will you have to prospect for B2B leads, you also need to nurture them and help cultivate their interest in you. Also, cloud computing services, while a very profitable venture, is one that has a lot of competition. If you want to get an edge against the competition, you need a means to get in touch with your business best.

Sure, it may be true that there are other business tools you can use. For example, you can employ email marketing, social media, or search engine marketing. While all these tools can be very effective (in one way or another), none are as effective as cold calling prospects on the phone. There are also other reasons to consider:

1. Cost effectiveness - in terms of B2B leads generated set against the cost of generating them at a given time, giving business prospects a call is actually much more affordable than other marketing tools available.

2. Effective in building rapport establishing a positive relationship with business prospects is an important task for your lead generation campaign. And you can only do that if you are talking directly to your prospects. And what better medium for you to use than the telephone, right?

3. Has a wide reach in territory yes, you can also reach out to IT prospects beyond your borders through social media and email, but if you need faster feedback and results, then IT telemarketing is it. This is a very important business investment to make.

Of course, there remains your choice of telemarketing agency to help your cloud computing business. This makes sense if you have limited resources and manpower to generate qualified IT business leads on your own. You need to exert some effort in verifying their capabilities before hiring. After all, this is your business. Ensuring that everything is running smoothly is key to your continued profitability in the future.

by: Phillip Mckenzie

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