Jurong Bird Park's Retail Achieves Singapore Service Star With 91% Score

Singapore, 15 April 2010 - Jurong Bird Park's retail unit has just been accredited

with the Singapore Service Star, which indicates outstanding capability in customer service and satisfaction.

Developed by the Singapore Tourism Board, the Singapore Service Star recognises establishments who are attentive to enhancing visitors' experience, and through that, set standards in the tourism industry. With a score of 91%, above the industrial average score of 83%, Jurong Bird Park's retail unit joins the Night Safari and Singapore Zoo's retail units in being accredited by the Singapore Service Star.

"We are delighted with this accreditation, as it is a validation of the team's commitment towards customer service. One of the key tenets of our service philosophy is to focus on our guests and we aim to provide customised service that allows them to have memorable wildlife experiences at our parks. We do that by sending frontline employees to special customer service courses, which teach them how to go the extra mile, be tourism ambassadors by introducing them to Singapore, handle customer complaints and make a favourable first impression through personal grooming, said Ms Linda Tan, Assistant Director, Retail, Wildlife Reserves Singapore.

The assessment took place in February 2010, and retail staff were assessed via mystery shopper visits in areas like customer management, customer experience, customer service attitude and customer departure. Scores are tabulated after the visit, and establishments who made the mark are accredited with the Singapore Service Star, a benchmark for businesses who deliver good service and exhibit sound business practices.

by: Joel Li Yang

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