Keeping an Eye on Your Competitors
It may seem strange to keep a watchful eye on your competitors
. Granted, you probably are not going to take note of every website they visit. Having a good idea of what they are up to in their business, however, is simply good sense. If you can't show your prospects that your offer is better than your competitors', they'll have no reason to buy from you. The trick to doing this is to really give people a better product or service than your competitors. Yet if you want to be better than your competitors, you first have to know exactly what they are doing. We will now look at how you can watch your competitors.
When you visit YouTube, find videos in your niche and subscribe to the channels of the people who make them. Doing this is very beneficial for affiliate marketers in particular. You can search right on YouTube for products you promote or might want to promote. Type in words or phrases about your niche and search for them as well. Study the videos that come up in your searches. You can observe what works and what doesn't and use this in your own videos or other promotions. When you make your own videos, always make them look as professional as possible.
If you visit Collecta, you'll have access to lots of powerful real time information. It is similar to the features on sites like Twitter that tell you which topics are trending. In this case, however, the entire internet is being watched. You can find out, at any time, what topics are being searched for and discussed the most. There is a widget for this that you can install on your own site. If you have a blog that is funded by advertising revenue, this can be very helpful to you. Using this can help you find topics to blog about or you can use it to help you come up with new product ideas. By finding out what many people online need, you can be there to give it to them. Surely not everyone is talking about which celebrity is in rehab this week!
Anyone who wants to closely track their competition should take a look at CI Radar. This can also be useful in helping you find prospects for your products. sell their products to other marketers. You can learn what companies are doing, what they need to improve and what people are saying about them. This will be of interest to anyone who wants to delve deeply into how their competition operates. Using a tool like this will make it a little easier for you to do this kind of fact checking, which makes many people nervous.
When you focus so much attention on your competition, it's bound to make you feel a little queasy. If you were to watch your neighbor like this, you might be reported! When it comes to business, though, it's both normal and necessary. If you want to offer something better than your competitors, you have to know what they're doing. All markets are competitive, and you must have a point of comparison in order to show people that your product offers the best value.
Keeping an Eye on Your Competitors
By: magaretocznthiele Lwa
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