Keyword marketing research is the key to online marketing. But what are keywords and how does one use them in online marketing? When someone wants information they come to the Internet and to the popular search engines at that. They'll type in a few words and hope that their favorite search engine delivers back relevant results for them.
Here they enter the search phrase or the name of the product or service they are looking for information on and hit enter. The search engines will then return a list of 10 websites on each page (and the pages could run into thousands) that contain the keywords or key phrases the searcher entered in the engine.
Online businesses target these keywords and phrases to direct traffic to their sites. They research their competitors sits and ascertain how much traffic they are getting and from where. They then research the keywords the sites are using and go all out marketing their site with the same keywords. Chances of their web site landing on the first ten results of the search engines improve greatly.
However there is more to keyword marketing research that meets the eye. IT is not all bout just competitors sites. There may be keywords that relate to the product or service of a site and is being used millions of times in a months. These keywords can be used to market a site on the Internet.
There are other popular programs where web masters bid on popular keywords and the highest bidder gets his or her site linked to the keyword which is then linked to the URL of the site.
The keyword is then placed on the search pages and on other web sites as advertisements where visitors may find it attractive and click on the advertisement to visit the web site. This is called pay per click because every time someone clicks on an ad a certain amount is deducted from their deposit for the keyword. Keyword marketing research tools a re available for free on the popular search engines. Webmasters should make good use of these to increase traffic to their sites.