Keyword Ranking Tool - Golden Rule 4 - Commerciality

This article is the last of a four-part series which discusses the Four Golden Rules

of Keyword Research and how they relate to the New Methodology of Keyword Research using the Market Samurai Keyword Tool (MSKRT).

Golden Rule 4 - Commerciality

Market Potential is an alternate term for this important keyword quality. It centers around the quantity of financial return a keyword has-- with respect to an amount of given effort.

A pipeline metaphor. Two pipes both run under the same pressure of water. Pipe 1, however is larger and has double the diameter of the other. Therefore, Pipe 2 flows substantially less water than Pipe 1; as it's size can even easily fit inside that of the other. More than double the amount of water will flow in Pipe 1 at the same amount of time. If water is continuously pumped over the two pipelines, there is no way Pipe 2 can ever catch up.

The message. To attain better success with your website, use keywords that have a larger market potential. For the same effort, you will realize better profits if you are tapped to larger "pipeline" keywords-- which have better commerciality.

SEOV - SEO Value is the measure given by the MSKRT to quantify a keyword's daily earning potential. SEOV is actually a factor of two elements: the maximum potential daily clicks that a top-ranked site could potentially achieve (SEOT) and the dollar value--Cost per Click of what you might expect to be paying in Google AdWords to be the number 1 ranked advertiser of that keyword (AWCPC). AdWords values are therefore used as a basis of valuation and means of ranking keywords; giving them a dollar value based on what advertisers are currently paying for them.

MSKRT transparently accesses Google online information, and retrieves the online data required. The software then goes on to number-crunch the information using algorithms which return data in a form which we can understand and use. If you observe the program, it effectively hugs your internet access while it performs the data retrieval and data calculations.

Against the assumption that you have ably addressed the three previous qualities of Relevance, Traffic and Competition-- your chances of ranking well with the search engines will already be high. But even if your website ranks well in Google, if no one ends up buying anything from you; it is because you have disregarded the fourth rule. You have missed out on the very critical criterion of measuring your keyword's market potential. Never, ever forget therefore: you must consider all four Golden Rules at all times.

MSKRT Recommended Setting to be in consonance with the Golden Rule 4 - Commerciality: Set SEOV = $30 per day or about $90 per month; minimum.

by: Raffy Chan

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