Keyword Snatcher - 3 Essential Factors To Look Into When Choosing Your Keywords

1. Latent Semantic Indexing (LSI)

1. Latent Semantic Indexing (LSI)

LSI is very important as far as search engine optimization is concerned as it is a process that determines the way search engines associate words. The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page. It is also a very useful tool for search engine optimization for your website or any of your copywriting tasks. You should, therefore, use the keywords and phrases very carefully. For example, words like motorcycles, vehicles, automobiles and transport can mean the same thing. In other words, if your page title is about web design, ensure that your content smells like web design. It's all about content relativeness and try to avoid excessive keyword stuffing in your pages.

2. Keyword Effectiveness Index (KEI)

KEI is a ratio of business against competitiveness. The keyword effectiveness index is the number of searches for a particular keyword in a given period of time divided by the number of search results for that keyword. The lower the KEI number the harder to get results in the search engine results pages. KEI is a logarithmic scale that aims to quantify the effectiveness of any search term. However, KEI can be taken as just an indicator, as your true competition are the people who are paying to be included in search engines, actively promoting a phrase in a keyword title or anchor text and have backlinks from many sources. Most keyword research tool out there provides a KEI score to your keyword list.

3. Long Tail Keywords

Long tail keywords are a powerful tool for search engine optimization that should not be ignored. They are three and four word phrases which are specific to what you are selling. Research shows when a customer uses a highly specific search phrase, they tend to be ready to buy.

Long tail keywords are designed to narrow down the search for people so that they are provided with a more specific set of results as opposed to a larger selection of similar results. When creating long tail keywords you should think carefully about the specific and precise ways in which someone would search for your product or services. An example of short tail keywords is 'web design' while an example of long tail keywords is 'web design services in colorado'.

Do some keyword research, find some keywords that get some traffic but are not on any of your competitors' sites. Long tail keywords are more specific and if that is searched for, it is easier for you to get the traffic specific to the keywords. But on the other side, it is not uncommon that if your site is optimized for one short tail keyword, it is also usually well ranked for the longer variations of the short keyword.

by: John Teh

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