KeywordDiscovery VS Wordtracker - How Do They Compare

KeywordDiscovery VS Wordtracker - How Do They Compare

This can be a serious problem with some keyword tools and can provide flawed results if you are researching a very popular or competitive niche as the results are not representative of organic or natural search! As KeywordDiscovery does not fully disclose where it obtains its search data from it is probably safer to assume that there is an element of data skew or "corruption" in KeywordDiscovery keyword results.

There is also a theory that Wordtracker is not very representative of the average internet user as it obtains its keyword data from just Dogpile and Metacrawler. Now the average internet user will probably never have heard of these search engines and just use the major ones such as Google, Yahoo and MSN.

This theory stems form the belief that users of Dogpile and Metacrawler are internet savvy and, as a result, their searches are not representative of the internet as a whole. This is not the case with KeywordDiscovery which draws it data from over 180 search engines so is much more likely to contain a sample of data that represents the internet as a whole.

This is a crucial point as you could rely on Wordtracker for 100% of your keyword research and subsequently find that KeywordDiscovery showed a very different picture for the same core keywords!

KeywordDiscovery vs Wordtracker - Ease of Use

I found that KeywordDiscovery was much easier to jump into than Wordtracker. It has a simpler interface although its use of icons for various actions takes a little getting used to carrying out your research, saving projects etc is not too hard. It is also faster if you need to carry out quick keyword research.

With Wordtracker, the learning curve is a little steeper. For example, when I first started using it I did not realise that, when querying the search engines, you could only submit batches of 100 keyword phrases at a time. Consequently many of the keywords I saved in my baskets where not analysed! I also didn't realise that significance of projects and their use for organising keywords. Overall I would say that KeywordDiscovery has a simpler interface and is easy to get started with but Wordtracker offers a very full experience once the learning curve is achieved as it does some very deep long tail keyword mining.

KeywordDiscovery vs Wordtracker - Conclusion

KeywordDiscovery and Wordtracker are both top quality keyword research tools. I actually believe that they are complementary as they draw their keyword data from different sources and present it differently. This is why I personally use both keyword research tools. I usually start my initial research with KeywordDiscovery as, due to their large database, they have a good variety of well trafficked keyword terms that originate of your seed keywords. Once I have these subsidiary terms I then fire up Wordtracker to do the real deep long tail keyword mining on these subsidiary terms. As you probably know, these long tail keyword phrases are gold!

The crucial thing is not to rely on just one keyword tool as both KeywordDiscovery and Wordtracker can provide very different results for the same set of core keywords due to the fact that they pull data from different sources. The key to success is to realise the strengths and weaknesses of each tool. Once this is done, intelligent application of both tools will bring you guaranteed success in your internet marketing whether it is via PPC or SEO!

Paul K is an avid keyword researcher who is finding that there is always something new too learn about keywords and keyword tools. He firmly believes that keyword research can be both fun and profitable especially if you use tools such as http://www.wordtracker.com

http://www.keyworddiscovery.com

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