Keywords Research In Organic Seo Involves Many Steps: Know More About These

What is keyword Research?

What is keyword Research?

The main motive behind the keyword research is optimization of traffic not only its maximization. The major concern should be of qualitative and qualified traffic not the quantity traffic. In a nutshell, qualified traffic comes because of genuine keywords and their positioning. The most important initiative in Organic SEO is keyword research. It is basically a process in which selection is made according to the most flawless performance and research based upon keyword phrases that solve the purpose of visitors to get something new in terms of information, products or services.

Keyword Research Processes

Keyword research process involves many steps and everyone has its own importance. Are you aware of these?

Discovering Keywords

The discovering phase is basically based upon identification of as many keywords as possible. The main focus is targeted visitors and the website. The expansion of keywords initial list is done by keyword research tools like word tracker and overture. Search time basically works for carrying out keyword research in addition to offering the information about the popularity of a particular keyword as well as it informs about PPC i.e. pay per click. While selecting the key phrases efforts should be put to incorporate particular products or services that the users usually search for.

Analyzing Keywords

This process includes involvement of analyzing the competition regarding search terms. It includes the analysis of number of pages that are indexed in Google search engine. Several factors account for potential ranking of particular keywords. Organic SEO efforts are addressed by on page factors whereas page rank is affected by off page factors in a major way.

Selecting keywords

After the above processes of analyzing and discovering keywords, we have a long list of keywords to say about 50 to 100. All of these come to the stage of qualification regarding high yield and traffic valuation. Now the task is to shorten the list in accordance to the website features. Shortlisted keywords should be relevant to the information your website provides.

Deploying Keywords

Usage of all keywords on all pages is not advisable. While going through some websites, we feel the stuffing of keyword. This practice may deliver instant results for sometime but it is very harmful in multiple ways. The most appropriate method of using keywords on your site is dividing them into groups of keywords ranging from five to seven. It is recommended that keywords should be used only twice or thrice in respect to per page. Over repetition of keywords may result into spam creating potential of website ban. A title tag is considered to be good when it comprises of 90 characters. A Meta tag description approach should not be more than 250 characters. Presence of right keywords in Title tag and Meta tag is of great importance but again too many keywords here may spoil the Organic SEO results.

by: shubhranashu

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