I don't know why - but I am really interested in this fizzy milk vibe!
In one corner we have http://www.mo2.co.nz/ made by a Kiwi farmer with rich mates. The thing is - these guys have spent $2 million developing this product - significantly more than 42Below (prior to their listing). So they must be excited about something - right?
The only thing is - well the flavours - lemonade and cola - was expecting more fruit based stuff. However MO2's founder did point out that heaps of people like ice creams soda's/spiders - so yeh fair enough. Having saidthat my favorite spider was with Fanta - how disgusting is that!
MO2 managed to get some great press when they were not allowed to sell their product at Fielddays (a huge farming show in New Zealand). This was because Coke had the exclusive rights to sell beverages.
Instead I think he had to give out drinks from the road outside of Fielddays.
However - man - such amazing publicity.
In the other corner - is the mighty Coke corporation with their experimental product Vio - sounds like a laptop right? However I am liking the flavours better peach-mango, very berry, citrus burst and tropical colada - sounds more like it.
Apparently the challenge with Vio was to stop the milk powder from curdling. Nutritionists are generally saying that well a milk flavoured sweetened fizzy is better for kids than just a sweetened fizzy - whatever - funny thing was the nutritionists I saw on the TV were all fat.