Know How To Spread Your Message To Get A Lot More Customers And Sell A Lot More Cars

Will you really implement great marketing on a budget

?

Certainly

Of course the over-priced promoting gurus or publicizing reps wont tell you this. These are the people who want you to believe promoting requires an enormous investment over a extended amount of time--which can solely be done by the professionals.

Image, brand, awareness, and exposure they cry as they inch closer and closer to your wallet.

Then of course they confuse you with trade jargon simply so you have got no way of understanding whats being done and what kind of results you can really expect with such a campaign.

Thats hard enough to stomach for a rich dealer, let alone a small, used car dealer who cant fathom spending $3000 for one ad simply to get their name out there and hopefully generate some leads.

But were here to tell you this whole marketing thing doesnt need to be sophisticated or even that expensive. After all advertising and design firms want you to think it's, because thats how they make their cash - charging small businesses, like car dealers, a lot of cash to manage a process that seems very complex.

In truth, maintaining a high quality image and building a sturdy brand is really pretty simpleand were about to teach you some high-end promoting and publicizing tricks you can implement immediately-even on a budget.

Heres the deal. A lot of what people think about branding and image doesnt really count. What matters is that you simply sell cars. And from expertise, spending a large amount of cash on a high-end design firm wont necessarily achieve those goals either.

Dont get me wrong-- having a professional and polished image will make a big difference in developing trust with potential customers. And a spiffy appearance can help you look larger and better than you actually are (and a lot more safe than your other used car competitors).

BUT, it doesnt require a small fortune to get the job done.

With the data given in this article, youll learn the tools and methods needed to tidy up your look and makeover your entire image - including your brand, business cards, stationary, site, and flyers - in about two weeks for not much more than a 99 Taurus at the auction.

So with that said, here are our best suggestions in beefing up your dealerships marketing and branding efforts on a dime:

1. Dont Waste Cash on Perfect- Good Enough is Good Enough

Nobody cares about your logo or web site more than you do. So dont get worried and fanatical about the method and spend more money (and time) than needed on these things.

Simply shoot for a polished, professional and simple look. You dont need funky, over the top or award winning designs.

Ideally, youll want to work with a designer to make sure a clean and professional website or logo, but just know from the beginning you wont want the most expensive package or the needless bells and whistles they have to offer.

2. Brandscending

Yes, we made this word up. Its a cross of branding and transcend. What we mean by brandscend is to emerge on top of traditional branding strategy. Most individuals assume branding is something that is accomplished over a long period of time with a lot of effort and money. Thats true.

But thats not the only method to attain a sturdy brand presence and a solid image (that of course no one within the business will ever tell you).

Thus instead of listening to the promoting representatives and removing an expensive branded ad for ten months straight just to get your name out there, youd do just as well with your cash developing and maintaining a polished image and steadily using it in all your efforts --i.e. signs, commercials, mail, print ads, shirts, letters and website, to further promote the worth of your brand.

3. Corporate Identity

The average worth for a company identity package (logo, letterhead, business cards and envelopes) from a reputable design firm is about $3,000. Ouch!

But did you know that a lot of very proficient graphic designers moonlight as freelance entrepreneurs? And without the costly overhead of running a firm, their rates are A LOT less. And by much less, we mean as much as 90% less.

Yes! Meaning you'll get a complete and professional company ID package for as little as $300 by working with some on-line outlets. Merely search corporate identity on Google and you may find a long list of options.

Everything Else

Once armed with your new look and emblem, you'll hire a local graphic designer (or one of the people you found online) to apply that logo to your signs and banners. You'll be able to visit an embroidery store and have your logo added to golf shirts and hats. You can find the best site to get distinctive name tags with your new design.

The sky is the limit. Youll be stunned how proud you will be to show your new image in as many ways as you can. And you must - thats how you make it pay off.

Who This Doesnt Apply To

If youre the type of person who will require an executive board meeting to make a decision on new logos and the headline for your website these ideas probably arent for you.

Just like its not always convenient to shop around or clip coupons for the best deal, youll have to be prepared to be flexible and somewhat patient when addressing individuals via the internet. Thats the trade off to buy a brand new fancy look for your business for dimes on the dollar.

by: JimmyVee

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