Knowing Who To Target Is They Key

Selecting who you want to target with your product of idea seems like a no brainer

. However, not knowing who you want to target is actually a common problem. Too often people try to reach out to everyone. Realistically, though, that is nowhere near specific enough. It is like asking someone what type of music they like and having them respond with "pretty much anything." While variety in music is a common attraction, you still would not know the genre of music that person prefers.

If you had Taylor Swift concert tickets to offer, you would want someone to respond with "country or pop music" Hearing them say anything does not let you know anything specific about the person's taste in music. This same philosophy holds true when selling a product. Would you target the new Billy Joel album to high school kids? Of course not, rather you would advertise during 60 Minutes, the local news, newspapers, and other places whose audience tends to trend towards adults. The latest episode on 90210 would not be ideal, as it is branded towards teenage females.

Likewise, when choosing which event to sign up for, first learn about the other attendees. If you are in the marketing field, would an event which has mostly heart surgeons attending be worth your time? Do not focus on the number of people attending the event or if it is a big name event. Instead focus on a smaller opportunity, but one which is more likely to help you receive long term business. These may only happen once or twice a year, but could be far more beneficial than going once a month to an event whose audience is irrelevant to what you are trying to accomplish.

Know what your target demographic is before you sign up for an event. Pay attention to details such as, how many females versus males will be in attendance. The ages of the attendees can also factor into your decision to attend or not. If this information is not posted, do not be afraid to call the host of the event to gain more information. Your boss will be happy if you save the company money by not attending an event that does not have the people attending that you need. Trying to reach everyone with what you are selling is a waste of time. Find your niche and go from there.

by: Stephen Kelly

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