Kou Yan International: Stick To Focus On Do Not Follow The Trend Of The Concept Of Professional Do

Established in Shanghai in 2005, mainly engaged in bee series Cosmetic Research and Development and production sales

. Bee Propolis Bee Pollen can be no doubt that the concept of the biggest selling point Kou Yan, chairman of the board, but Kou Yan Zhang Zhaohua told international reporters: "We are not only chosen to make the concept of propolis, but only to make professional choices propolis." Kou Yan International group companies QUITEYOUNG is the world's first to propolis applied to cosmetics companies. It was with this background, Chang Dong sufficiently emboldened to say only the words above.

Present, Kou Yan International has developed three series, covering more than 100 high school low-cost single-product, improve product structure to meet the needs of different consumer groups. "Bee Color" series high honey Moisturizing , Bee pollen Whitening Propolis heat Qudou as a selling point, nearly 40 single items; "Kou Yan" series of propolis as a selling point, there are men, moisturizing, whitening beauty cream, Wrinkle , Harmonie, oil control acne, special care and propolis toothpaste seven series of products, more than 40 single items. "Kou Yan Jin Propolis" series in August this year introduced a new high-end series, several bee experts through years of hard work to build, to propolis + grass jelly fungus as a selling point for the triple moisturizing whitening, propolis + collagen to stretch Firming , bombs away wrinkles easily as a selling point, set on the quality of line and as a professional line, nearly 30 single items. Although Kou Yan products without exception, marked by "Bee" stigma, but Zhang Dong Kou Yan seems more willing to talk about quality control of the international community. In his view, the scope of the concept is marketing, and quality control is a business's life. Perhaps this is why Kou Yan International to receive the 2008 Quality Assurance Center of China Light Key recommendations of the "National Quality Trustworthy Product" reasons.

In the cosmetics industry, the concepts have always been popular, most consumers can only see a lively, often for months in the true colors do not fully understand. Zhang Dong said: "It all cosmetic, no matter how much you add that the key active ingredient is the use of active ingredients to achieve the effective dose is not just to promote the concept of the meaning or superficial look like. Kou Yan International from formulation to Actual operations are to be strictly controlled to ensure that the products in all aspects of the effective mass. "

Zhang Dong words points to a well-known fact within the cosmetics industry, but for consumers, it is an absolute secret. Quality is the lifeline of an enterprise, but the real implementation of this sentence can place seems to be a very difficult task. The concept of a variety of overwhelming, but really to make strenuous efforts in quality control of cosmetics companies are only a few. Zhang Dong told reporters: "cosmetics industry is not high technology threshold, the products of domestic enterprises and multinational products mainly due to the gap caused by poor quality control."

Throughout the development of China's cosmetics industry status quo, quick success seems to have become fashionable. This quick success not only in the new concept of patiently to speculation, but also reflected in the deliberate attempt to "Pong brands." Does not know that brand is the "Pong" not to, without strict quality control, there is no real brand was born. Therefore, Kou Yan Chong International will be a firm path of its own brand. Our philosophy: "uphold the focus is not to follow suit."

Kou Yan International: Stick To Focus On Do Not Follow The Trend Of The Concept Of Professional Do

By: viedy

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