Large Companies Monopolize 90% Of The Group Purchase Market

Aiming at he recent uproar of the big layoffs

, the group buy web site Wowo Group's C EO held media communication to confirm Wowo Group will begin to optimize staff in 35 five-line cities of the country. The overall cuts are in the range of 500 people. He also said that Wowo Group'sIPO is advancing step by step. It is expected that by the end of this year it will be on the Nasdaq market.

The competitive pressures of the group buy sites begin to emerge. On the page of Baidu's buy navigation, there are 101 online shopping sites. While the navigation page lists only 11 station that the consumers are well aware of. Currently more than 89% of the market is dominated by large group buy websites. While the remaining 5,000 group buy sites haveonly one percent of the market share.

In September, at least more than 400 group buy sites have been undergoing major adjustments, have stopped updating, the site revision or have been closed. Following the previous large-scale layoffs, another group buy site lay off more than 50%, while the proportion of Wowo Group's layoffs is up to 70%. Many websites have embarked on large-scale optimization action.

The strong of the group buy industry have stronger situation. It not only makes a variety of small and medium buy sites face difficulties, but also indicates that China's group buy industry's reshuffle has begun in advance. But for consumers, the development situation of the group buy network today is a lot of good. Large group buy sites provide better protection in merchandise quality, service, logistics and other aspects. While the consumers enjoy the benefits, they can also be assured.

Small group buy sites can not set the footing in the fierce competition. The situation of failure is very common. The closure of these sites is often a sudden. Many people previously involved in the group buy will eat grievances. Lily had encountered such a thing. She group bought a 925 sterling silver necklace on a group buy site, but still have not received delivery after a few days.

Then Lily remembered to look at the website, but the pages are no longer displayed. Then she knew that this site suddenly closed two days ago and the customer service calls can not get through. Fortunately, it is only a few dozen dollars of loss. Lily said that it is more reliable to buy on large group buy sites.

by: Amanda Xia

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