Large Format Printing

Large format printing and PVC banners are amongst the most common tools in modern commercial advertising

. PVC banners are a cost effective and versatile product promotion method and can add a dynamic touch to any business forecourt, trade show exhibition, public service display or advertising campaign. Large format printing is extensively used for large scale advertisements at sports grounds and entertainment venues, on perimeter adverts on building sites, and on huge wraps which enfold buildings as they are being renovated.

On building sites, large format printing is used to convey a sense of professionalism and will often include the building firms logo as well as information on the residential or commercial construction developments. At sports venues and entertainment premises, large format printing is most commonly used for commercial advertisements or as part of public information campaigns on health, public services, safety or any other public concern. On building wraps, this phenomenon usually heralds the imminent arrival of a new flagship store or business and promotes public interest and enthusiasm until opening day.

Because of the scale of printing in large format, it is essential that public safety is always taken into consideration in terms of the construction materials used and the quality of installation. Most companies which manufacture and install these products will undertake a detailed on site evaluation in order to assess safety requirements and will oversee the entire process from conception to secure installation, ensuring that all legal safety requirements are fully satisfied. In the United Kingdom, severe weather conditions dictate that large scale advertisement edifices must be permeable to heavy winds and resistant to rain and ice.

Many of these products are constructed from membranes which allow wind to pass through without ever compromising the integrity and security of the structure. Therefore, although cost is always a factor, safety is priceless, and any large scale advertisement must always comply with the legal requirements.

by: Alex Fernandez

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