Launching Your Sms Marketing Campaign

SMS marketing is one of the most effective yet inexpensive forms of advertising

. It is very useful for promoting products or service, to improve brand recognition or increase customer loyalty. The results of SMS marketing campaigns are comparable with some of the most expensive forms of advertising because text messages have exceptionally high readability. More than 90% of mobile phone owners read all text messages they receive including those sent by businesses. Unlike other forms of advertising, SMS marketing campaigns are responded very well by the majority of customers of course if not exaggerating with sent messages. This is due to the fact that a carefully planned SMS marketing campaign makes the customers feel special for receiving SMSes despite that fact that it is an advertisement.

Launching SMS marketing campaign can help you boost your business but sending text messages alone is inadequate to achieve the desired results. Successful SMS marketing campaigns are very easy but there are several things you should pay attention to before starting to send SMSes to a large number of people.

You will need to find an SMS provider if you want to launch SMS marketing campaign. Many providers enable you to send SMS via Internet which is the most convenient and inexpensive way of text messaging but it is very important to select a provider that offers quality service at competitive prices. In addition to low rates, you should make sure that the chosen SMS provider enables you to reach the target group in a very short period of time which is crucial if you want your SMS marketing campaign to succeed. The chosen provider should also offer some very useful features including the ability to send SMS worldwide, customize sender's ID and send personalized text messages. You are also highly recommended to make sure that you pay for sent SMS only.

Sending text messages is a very powerful and very personal marketing tool. For that reason you should avoid sending too many text messages to your customers because they may appear spammy and become annoying to the recipients. In this case, most of your customers will probably unsubscribe from your contact list. In order to prevent this from happening and keep you customers interested in your SMSes you should send them text message only when you can offer them valuable information that offer benefits for them as well. Just as important is to choose proper timing. Send SMS early enough to allow the recipients to react but not too early so that they do not forget about it.

by: Yew Wai Leong

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