New lawn care businesses tend to make a lot of mistakes
, spending a lot of money on ineffective lawn care marketing strategies shouldn't be one of them. You would be amazed at how simply reaching out to neighbors and friends in your area can work better than any high priced television or radio advertisement.
A real simple thing you can do to market your new lawn care business is offer free lawn care service to a few of your neighbors. Knock on their doors, let them know you are starting a new lawn care business and you would like to mow their lawns. Take pictures before and after of the lawn you are working on. Use these photos in your lawn care business website and in your future lawn care marketing materials.
Next up, ask these new customers for testimonials. These statements are very important, especially for a start up business. They can be used on your website to help sell your lawn mowing services as well as in your other lawn care marketing material.
Thirdly, if you have done a good job, your customers will be more than happy to offer up a list of referrals for you. Don't be afraid to reach out and ask them. Hand them some business cards and let them know you would really appreciate if they could pass these cards along to their friends and family in the area. They'll want to thank you for all the hard work you did and this will be a great way to do it. Soon enough, you will have a new circle of paying lawn care customers that you can repeat the process with.
You don't need to spend a lot of money to market your lawn care business when you are just getting started, you simply can spend some time. Show your customers you care and listen to their needs. Then watch your business grow.