Lead Generation Initiates Marketing Benefits

Lead generation and lead management is the core process for business progress

. Leads are the new sales prospects which materialize into business revenue. That is why lead management process is considered as one of the main role-player in deciding the pivotal marketing strategy of a business unit.

On the other hand sales and marketing plan goes hand in hand but there is a line of difference between these two subjects; sales plan focuses on immediate generation of revenue but marketing plans works somehow in different approach. Marketing plans pave the way for sales; right implementation of marketing plan keeps the sales flow rolling. Brand image promotion, sales campaigning, and media exposure are some of the popular plans of marketing strategies. Therefore the core aim of marketing plans and programs are sales support.

Lead generation process is greatly supported by marketing plans. Marketing plans about a service or product generates a kind of awareness about the same in between the consumers and thus the sales leads are generated. For example, when an insurance company launches their new insurance plan, the first step of marketing plan is to create awareness about the product and to collect the insurance leads from different sources. Therefore it is easy to understand that marketing process is a supportive process for lead generation of business. Same marketing policies are launched for collection of education leads.

Marketing plans are all about catering the branding of the company and canvassing about the product and service. Marketing process is not a one- time play but here the plans are implemented for sustenance of impressions which contributes in general awareness of the subject. On the other hand the viability of a product or service is authenticated in its post-sales period. If in after- sales phase a product gathers satisfactory penetration in market maintaining a certain level of customer satisfaction, in marketing terminology it is apprehended that the product has clicked in the market. The statistics which denotes its acceptability is determined by the frequency of lead generation against the subject.

There are different sources of lead generation. For example, web media has now become one of the main potential areas of lead generation; the leads which are generated from web media are called internet leads. Internet leads are wonderful source to know the target level of customers for a certain subject; mortgage leads, loan Modification leads are best sourced from web sources. Sales leads generated from other sources like trade shows, sales promos etc clearly shows the level of penetration level of the product. Analysis of leads is a wonderful process to recognize the potential consumer zone for a specific product. Accordingly new marketing plans can be launched for improving the penetration level.

Lead management is necessary process for all types of businesses. Similarly, analysis of business leads is a common factor and it is done at random as an integral process of business administration. For service oriented business, lead generation process is essentially related to sales force automation; on the other hand it is the deciding scale of marketing plans and polices for better sales drive and market penetration programs.

by: Anne Pastor Cissel

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