Leaflet Distribution In Orpington
There is certainly a number of techniques of samples distribution - the one that choose depends on your resourcesand the expected replyrate.
* Solus Distribution
This is when your postcards are delivered on its own, without any other samples competing for the recipients attention.
This type of leaflet distributionalso allows you to carefully target the distribution.
Flyers Deliverycompanies predominantly deliveraccording to postcode sectors, although a lot ofoffer furthertargeting
down to post officeboundaries or street-level.
Solus deliveryis the most expensiveform of postcardsdistributionbecause of its targeted nature and the fact that samples
are be posted on their own. However, the amplifiedresponse rate|business}often makes this worthwhile.
* Shared Distribution
This is when your lettersis delivered together with up to 4additional phamplates . Although the cards may be promoting companies
in different tradesyou are still competing for the home ownerattention. This makes this typeof distributionnot assuccessful.
In addition, highly targeted leafletis not possible because the other agenciesare unlikely to want to targetyour exact target
audienceat the same time as you wish to. Therefore shared deliveryis carried out over postcode sectors.
Shared circulationcan often be 50% cheaper than solus delivery, so even with its poorer responseit is often a preferred option.
* Insertedin Local Newspapers
The chiefadvantage of having your postcardsinserted in the newspaperis that deliveries of these newspaperstend to be very dependable.
Therefore you can be relatively sure that your flyer's are reaching peoples business rather than being put in the bin.
This method is also cost-effectiveas the delivery is already being made. Therefore newspaper companies can charge less than
solus or shared deliverymethods.
This cost-effectiveness is often countered by the lower effectiveness of the flyer's. Various people do notread papers so theyll not at all even see the postcardsinsertedinside of it.
* Placedon VehicleWindscreens
In the UK there are no regulationspreventing placingleaflets on vanwindscreens. Yet, be watchfulto ensurethat you dont unintentionallybreakthe automobilein some way or trespasson personalestate.
To avoid damaging automobiles its advised not to place the leaflet under windscreen wipers. In addition, loads ofdriversfind this very
annoying, especiallyif the rainhas ruinedthe postcardsor they only see it after starting their . Getting van driverannoyedbefore they see the flyer'sis not the best way to generate a receptive consumer.
Also bear in mind that councils have been known to contactcompanies that have dispersed cards in this way, requesting that
they clearup any cards that have blown or been disposed of on the highway.
With the above in mind the size of the leaflet is often the key here. Print thick A6 or A7 postcards, even business card size
letters, and place them between the rubber seal and the window glass of vandrivers doors.
* Handing out cards
Again, similar to placing leaflets on vehicles, smaller circulars tend to work better as people can then put the flyer'sin their
wallet instead oftrashing them.
Hand out the samples in a busy smallarea so that people find it hard toavoid you. When handing out the menus look proactive, make eye
contact with the recipient and say what its about, such as Half price curry or buy one get on free . That way people will be a great dealmore likely to
take your menus , and those that dont probably wouldnt have been paying attentionanyway.
by: David Gascoyne
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