Leap Wireless Market Research Report

Leap Wireless is a regional mobile network operator in the US

, operating under the Cricket wireless brand and specializing in prepaid monthly flat-rate voice, text, and mobile broadband services. The company is expecting its new nationwide calling plans, enabled by roaming agreements with strategic partners, to be a catalyst for transforming Cricket from a local/regional brand to a national one. Leap seems to have the formula for success. It has grown its subscribers in 1Q10 by 24% year-on-year and increased its prepaid market share by one full percentage point in the same period. Still, with a narrow customer base and increasing prepaid competition, compounded by self-imposed limitations on where it can acquire new customers, Leap must focus its attention on reducing churn among its existing customer base.

Table Of Contents :

Executive summary

In a nutshell

Ovum view

SWOT analysis

Strengths

Weaknesses

Opportunities

Threats

External conditions

Competitive environment

Company information

Company size, structure, and business focus

Financial highlights and KPIs

Subscribers

Market share

ARPU

Churn

Strategy

Strategic objectives

Customers

Customer loyalty and retention

Products and services

Cricket Wireless

Cricket Broadband

Cricket PayGo

First month free

Family plans

Apps and services

Retail channel strategy

Network

Devices

List of Tables

Table 1: Key performance indicators: Leap Wireless

Table 2: Cricket customer profile and mix

List of Figures

Figure 1: US wireless operator subscriber market share 1Q10

Figure 2: Leap Wireless subscriber growth 2005-2010

Figure 3: Leap total and prepaid market share growth 2005-2010

Figure 4: US wireless operator ARPU 2005 2010

Figure 5: US wireless prepaid churn rates 1Q09 to 1Q10

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Leap Wireless Market Research Report

By: Visionshopsters

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