Learn Seo In Cambridge

KPI will be holding another training course on Search Engine Optimisation (SEO)

, in Cambridge on the 23rd September.

What is Search Engine Optimisation?

Search Engine Optimisation (SEO) is an organic way of improving a websites visibility on the search engines, such as Google, Yahoo and Bing. It targets all types of search, including video and image search. A lot of companies resort to Search Engine Marketing (SEM) only, where they use methods such as PPC advertising (Pay-Per-Click.)

Although paid search is successful short-term, it is expensive and only works whilst the customer is paying. On the other hand, organic search is long-term and costs the company nothing; all that is required is a basic knowledge of SEO, and some serious commitment to improving the website. After attending one of KPIs training courses, many companies have questioned why they ever paid for their search results in the first place.

Government funding (TCHC)

TCHC is the government funding body that KPI work with. They work on a Pay-and-Reclaim basis, so no money need be paid until the company actually attends the course. After attending, the individual is 100% reimbursed within a few weeks. So all-in-all the training course results in being of zero net cost to the company.

How does SEO benefit business?

Search engines can be a very useful tool for your business if they are used correctly. Unless your company is appearing on Page One of the search engine listings, then it is unlikely that potential customers on the net will ever find you. Appearing on Page One will dramatically increase the amount of visitors to your website.

KPIs training course introduces companies to the basics of SEO, which will help companies reach Page One. Graham Loosley, the lead trainer on the day, covers a range of topics that will boost the companys search engine performance. Some of these topics include Social Bookmarking, Google Analytics and Google Page Rank.

The duration of the course is one day only, starting at 9 and finishing at 5. Lunch and refreshments are also included in the course cost. A training manual is given out at the start of the course, so attendees will have notes to follow on the day, and take away with them once the course has finished. KPI also offers free follow-up support; so if someone was unsure of something, KPI would be happy to answer any queries they may have.

by: Kate Loosley

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