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Learning About Backlinks And Their Importance To Traffic

Backlinks are referred to as inbound links or incoming links to a website or web page

. They are used to gauge the page ranking or traffic generated by a website. In addition, they also influence SEO elements and factors. As backlinks are looked up or accessed in search engines, owners of websites are able to track the number of pages their backlinks are redirected to their sites.

Backlinks are very important as they are associated with how prominent search engines operate including Yahoo, MSN, and Google. These search engines consider the number of in bound links in their search results ranking algorithm. This means that the more incoming connections one has, the higher the possibility of one's website ranking in the relevant keyword search. Search engines perceive links differently. Say, for Yahoo, the search engine chooses to present all in bound relations of a particular website. Even though Yahoo presents a number of relevant links, it does not consider incoming associations important as much as Google does. In the same manner, MSN displays all links although it also does not give high regard to them. If you want to discern how backlinks affect the algorithm of prominent search engines, conduct a self test on the number of link relationships your website has. More often than not, you would notice that Yahoo and MSN display more significant links as compared to Google.

You can obtain in bound associations in different ways. One can use e-books wherein you include hyperlinks that lead readers back to the intended capture page. As your e-books are accessed frequently, the exposure of your backlinks increases.

Another way of obtaining backlinks is through submitting comments with the URL of your website as signature. You can participate in high-traffic blog sites, which can also provide you with considerable reciprocal associations. It is a fact that high-traffic blogs are indexed more often specifically in Google as compared to low-traffic blogs. As such, leaving comments on high-traffic blog sites allows indexing of the links.


One can also submit the URL of their site with their articles, which can be submitted in a number of prominent article directories available on the Web. You can create as much as 50 one way connections through article directories. As readers get interested in your articles, it is highly probable that they would post your reciprocal link on their blogs. Thus, it would provide additional traffic for your website. Implementing at least two of these methods can lead you to obtaining an increase in traffic to the website.

by: Shawni Groezinger
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