The year 2011 is being ushered in and there are now a couple of self evident truths to be told about the legalization of marijuana. Telling a generation to just say no when they are teens almost guarantees they will just say yes at some point when they are adults or even before that. The other fact that has come to bear is that it is easier to convince a majority to just say yes when an answer in the affirmative will line the pockets of state goverments, opportunistic entrepreneurs and even major media outlets and publications that need to fill space and grab your attention. Legal Marijuana: The New Media Darling of Mainstream America.