Let Them Know You Are Different

In our electronic society, most advertising campaigns are now done through email

, radio and television. As a result, potential customers have learned how to delete emails or switch channels when ads come on. By sending out professionally done print postcards, you will attract the attention of your recipients, as postcards are no longer received frequently. Because of their simplicity, they are also easy to read. Plus, postcard printing tends to hang around for a long time; they may be tacked up onto a bulletin board or the refrigerator, especially if they feature a particularly attractive or eye-catching picture on the face.

Whatever business you have, you need to have a list of a steady supply of potential customers. This is a marketing must. One marketing strategy that is very effective in a frequently getting in touch with your prospects and making them remember you is postcard printing. Postcards are very inexpensive ways to promote your business, without having to exert too much effort to convince them of the value of your message; that is, if your design is interesting amusing, entertaining and attractive to give you a better chance of getting your message across

The best part is that postcard printing is very affordable. It is very easy to create cheap postcards without compromising the quality and effectiveness of your business strategy. But, of course, you have to remember that you have to send them out repeatedly.

Here are some sure tips to make sure that your client keeps your postcard and reads it, thereby, increasing your sales:

Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader's questions will flow. For example, imagine you own a skin clinic and a spa facility. You are interested in encouraging your readers to make an appointment for a consultation and/or schedule a treatment. Realistically, given the nature of your business, your reader will have a lot of questions they'll want answered before they'll consider making an appointment. Your postcard then should answer their questions in a logical sequence following the readers train of thought. A good way to organize your points is to write down the questions you think a potential customer might have, as well as the direct and ready answers that your print postcards might supply.

Get to the point: Do not make haste. Plan carefully. Once the reader is aboard, speak directly to the consumer. Use an active voice to engage and put energy in your text. Be concise. Get to the point in as few words as possible.

Remember, this is only a postcard and can only contain a very short message. That little card should only contain vital information - mailing addresses, web sites addresses, e-mail contact information, pertinent telephone information (you might also list operating hours), incentives and, of course, the product you are offering. The well-designed print postcard gives your business broad credibility and will increase the probability of customer retention.

by: charen smith

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