Leveraging Pinterest For B2b Marketing In Five Easy Steps

Pinterest is undoubtedly the breakout social network of 2012

. The web based pin board, where users pin and share images and videos they find on the internet, enjoyed a 400% growth in unique visitors from September to December 2011. In addition, a recent study showed that Pinterest drives more visitors to third party websites than Google+, YouTube and LinkedIn combined.

With such impressive figures it is no surprise that business to business marketing experts are rapidly realizing the potential of being part of this growing and highly engaging social property.

Below, I have listed five steps that B2B marketers should follow to fully leverage the power of Pinterest for their business.

Be Selective When It Comes To What You Share

Pinterest can easily serve as a platform for your best visual assets. It is important to share things that are only worth sharing and not every image/video your company has produced. Without doubt the biggest advantage Pinterest provides is that it automatically links back to the page that contains your image or video therefore creating valuable backlinks, and making it easy for people to find your website.

Use Pinterest To Show Your Human Side

Dont use Pinterest to solely promote your products or demo videos. Pinterest is also a great way to let your brands personality and culture shine. Highlighting what causes your brand believes in, who are your top executives and what are their hobbies and the ways you are giving back to society are all excellent ways of showing your human side and building a relationship with your customers.

Display Practical Uses For Your Products Using Pinterest

Showing how your products can add value in a real world scenario is more effective than just posting product pictures or screenshots onto your pinboards. You can also subtly demonstrate though images who will benefit from your products. Similarly, providing testimonials from your current customers in visual format or as short video nuggets is also a good strategy to demonstrate value.

Go Beyond Simply Promoting Your Brand

The key to success on Pinterest is to move beyond self-promotion. Make your pinboards about a topic/subject, rather than making them about your company. However, it is critical to give your pin boards a consistent identity. For example, if you want to come across as cutting edge, be cutting edge, if you want to come across as stylish, be stylish. Use Pinterest to tell your brands story in pictures and highlight to the world the kind of brand you are.

Integrate Pinterest Into Your Overall Marketing Strategy:

One thing Pinterest will do is get marketers to rethink their marketing strategy. Marketers will have to place greater emphasis on creating high impact and shareable visuals such as like infographics, videos, whitepapers and cheat sheets.

by: Graham U

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