Li Ning: "sponsorship philosophy" is a magic brand clothing - Li Ning, sportswear - clothing industry

Li Ning: "sponsorship philosophy" is a magic brand clothing - Li Ning

, sportswear - clothing industry

Li Ning with limited money, they create a bright star of their own "Beijing Olympics, Li Ning delegation": including Chinese shooting team, diving team, tennis team, gymnastics team. Athens 2004 Olympic Games in accordance with the results, the four teams made the gold more than the Chinese team half of the total gold medals.

HC Apparel Network Li Ning's "Quxianjiuguo" Li Ning Company since its inception idea has been there, "sponsorship philosophy" appears in the Li Ning brand a great magic weapon.

2008 Olympic Games, former gymnastics champion Li Ning to the Olympics sporting goods business as part of the competition sponsors, eventually lost to the world's sporting goods giant Adidas.

20 years, a transmigration. Recall the 1988 Seoul Olympics, Li Ning, accidents in the last game lost from the rings fell off. Even though he is the same as usual with a smile down the track, but the heart was full of frustration and sadness.

Face Olympic failure once again, as a businessman Li Ning, has not felt dejected that year, he was more of a rational and calm response.

2007 1 3, is Li Ning lost to the day, as he once again lost in the Olympic arena. However, this time his competitors are not other gymnasts, but the international sporting goods giant Adidas.

2008 Olympic Games will be in their house, but Li Ning is the competition in the Olympic Games, lost the sponsor, Adidas-funded companies will eventually be defeated Li Ning became the seventh Beijing Olympic selection Cooperation Partners.

With the sporting goods company, with world famous brands, Li Ning's encounter with Adidas has become common. In 1999, Li Ning, the company reputation in the sporting goods industry in the world known as "the Olympics," said Munich Fair , The world sports giant Adidas representative suddenly found their booth next to the border collar is a never heard of the brand?? China, "Li Ning" brand sports. With such a "monster" standing shoulder to shoulder, fledgling "Li Ning" People just started Xinxuan in mid-air. Fortunately, this foreboding has not become a reality. Into the world many years respected dealers are not only world famous for prowess, and I believe the eyes of their sophistication. They watch it straight production of Li Ning Company Clothing And sneakers, watch style, touch fabric, check to work, look at science and technology content, some businessmen also a careful eye of a needle of a needle to Xiqiao, finally, Li Ning's products finally convinced them. From Europe and west Asia and merchants on the spot signed hundreds of thousands of orders of DM, many traders rush forward, racing to talk about Sell Agency.

Bottom line was I do not know, taken the trouble to ask, "Li Ning" company man: You are Japanese? Korean? Taiwanese? A series of "NO", the Li Ning, who proudly told them: "We are Chinese, from mainland China!" These experienced and knowledgeable traders now revealed their ignorant side: they can not believe what they saw such a fine product and brand image will come from the hands of the Chinese mainland enterprises.

Now, although he sports in the Olympic Games sponsors who have suffered, "Waterloo," Li Ning did not give up, he adopted a "Quxianjiuguo" strategy for Olympic-related "atypical Marketing "Strategy.

Li Ning is obviously a good morning to a retreat. Just after losing the third day, Li Ning will be the central TV Taiwan Sports Channel signed an agreement to agreement, 2007? 2008 broadcast of the part and the event program's host and reporter exposed himself to be dressed when the clothing brand Li Ning. This means that, during the Olympic Games in Beijing, as long as the CCTV sports channel to open, Li Ning's Logo will jump into the audience for your eyes. This is a clever "perpetrating a fraud", a very cleverly escaped the strict barriers to the Olympic intellectual property rights, inventive to get close to the Beijing Olympics.

Week later, Li Ning has the same old tactics, entered into an agreement with Argentina Basketball Association, agreed last Athens Olympic champion Argentina men's basketball team will be wearing a shirt Li-Ning brand in the Beijing Olympic Games arena.

As of early May 2007, Li Ning with limited money, they create a bright star of their own "Beijing Olympics, Li Ning delegation": including Chinese shooting team, diving team, tennis team, gymnastics team. Athens 2004 Olympic Games in accordance with the results, the four teams made the gold more than the Chinese team half of the total gold medals. There is also the Swedish Olympic delegation, the Argentine basketball team, the Spanish basketball team, the Sudan track and field teams. They will all wearing Li Ning Sportswear Appeared in the 2008 Olympic Games.

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