Li-ping Wang: Cultural Practice - An Extensive, Liping - Office Supplies Industry

Culture is the rapid development of extensive power source

, but I'm just an acceleration of people.

?? Liping, chairman of Zhejiang broad Liping

when printed to a fine of Olympic flag Album As a gift to journalists, said a humorous saying: "It represents our culture."

Liping, chairman of Zhejiang broad

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Liping the extensive 15 years of vigorous development, launched three major engine analogy is a "sports car" and that "sports car" carrying, that is, culture represents the Chinese people's aesthetic tastes and values. Modest, he liked to broad compared to the "dissemination of culture industry base." "Our Stationery More than 3000 kinds of product categories, but we give more than 70 countries and regions worldwide product supply, most of the dissemination of Confucianism dominated Chinese culture, local customs, calligraphy, welfare and culture. "Put these products on display at the Wal-Mart, Staples, Disney, and other international retail giant Carrefour shelves, so that consumers around the world feel the broad appeal. This is an extensive marketing brand culture" collective feast. "

Performance culture not only here. WANG Liping, entrepreneurial experience, is itself a cultural element in the practice. 08 from one old press start, by starting the brand strength, innovation, and cultural force three engines, extensive emergence has become a leader in China's cultural industry has become China's largest paper stationery production base, broad groups have so far world-class print management level, the album has a world-class and domestic first-class production craft This book Production capacity.

Currently has four broad industrial base, with total assets of 1.5 billion, 20 subsidiaries of the Hyundai Business Group and listed companies, extensive private enterprises in China have been among the top 500 list. Liping

unique enterprise culture, emphasizing corporate responsibility team, deepening the cultural elements of the overall product marketing to enhance R & D, quality, service core values, and the world stationery giant Staples, Officemax and other companies to establish strategic Cooperation Partnership, a Wal-Mart, Carrefour and other multinational retailers, one of the largest stationery suppliers, which are a broad range of cultural elements for the injection of fresh blood.

Liping in product design and development continuously into the environment, science and technology of new ideas, create puzzle leads the trend of the future development of stationery, electronic album, electronic photo frame and other environmental protection intelligent stationery. Reduce costs and research and development to completely own products, extensive cooperation with Zhejiang University to develop 500-600 million-pixel optical lens design, fill this gap. Metal nano-materials have broad international invention patents, the main application to a new generation of microelectronic components of electronic information field, to fill the gap, and sold to Korea, Japan, Belgium and other large electronics companies. Li-Ping Wang said, innovation is a culture, sustainable development is broad, participation in the global market, the core competitiveness.

The value of cultural creation, should benefit the whole community. Liping has been Jiannuo a corporate citizen with social responsibility: the creation of Hope Primary School in Guizhou, the donor migrant children schools, establishment of mutual savings will be, full title, "August 1 extensive basketball" and so on, are used to the concept of scientific development create a harmonious development of the broad.

Mohammed from Arab countries? Bawa Chan said: "The extensive stationery enterprises in China and other different is that they are co-designed stationery, our taste, they understand our Muslim culture, we They are impressed with the elements of culture. "

Source: Zhejiang Online

by: gaga

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