Liby Frequency Plan For Sales Manager Marketing Reform - Detergents, Liby Washing - Hairdressing

Jiangxing Zhou, who drink the Wizards, in Guangzhou Liby Enterprise Group Limited

("Li Bai") served less than a year for "personal reasons" resigned away.

The beginning of this year, the Legislative Assembly of white in its dealers to make an important appointments. Liby sales charge of power 10 years She Chuhong from sales positions out of the general manager, national sales by the former general manager Jiang Xingzhou Jianlibao post. Sales executives for

frequency White Plains Sales Corporation legislation boss Chen, general manager of She Chuhong venture with Triumph, Liby veteran, and his departure reflects the established white business ideas on the adjustment.

2008 year, the Legislative Assembly of white at the dealer put forward a new slogan, that "Farewell to establish white traditional marketing campaign, winning the second international modern marketing campaign."

First, Li Bai is just a connection factory, products are not brand. Chen Triumph of "resources integration" idea, successfully persuaded a number of state-owned enterprises to sell to him not washing powder sales, and marked with a trademark white establishment, which was founded for the white establishment accumulated pot of gold.

1994, Chen set up in Guangzhou Triumph Liby Detergent Co., Ltd., one year after the white establishment to achieve one million sales. Liby sales in 2007 nearly 80 million, has eight production bases in the country, more than 20 factories, eight categories of products, also has one the world's most advanced automatic filling production line of liquid detergent. Liby as P & G in the detergent industry to study.

She Chuhong as General Manager Sales Corporation, and explore the unique dealer franchise mode, ensure the stability of established channels and distributors of white policy of effective communication, daily chemical industry has been commendable, so stand white in just 14 years, from a small workshop factory rapidly among domestic Following Procter & Gamble, Unilever, the third major Japanese enterprise.

However, one industry sources, Liby to the dealer's rebate is not high, only 2.5%, industry up to more than 4%, but over the years dealers only Proxy Liby products.

Liby all over the country now has more than 1,000 a dealer, signed them and the white establishment, to accept Liby management, such an authorized dealer down on their own two, three dealers.

Xu Xiaodong, said Liby first 90% of dealers are still Liby service, the first of these dealers are mostly friends and relatives Chen triumph, mostly mom and pop operators, their main channel for southern China. 90% of the dealers for the later expansion of white to help them establish an internal management structure, according to company-based approach to management, helping them branch operating. In the form of business. Assistant to President Xu Xiaodong

Liby said channel is different from the established white Procter & Gamble, Unilever is very important factor, which has done very well in the terminal. Liby said second modern marketing campaign is to intensify in the terminal, while sales of general manager need to be a younger successor.

Industry, said Liby hired a former National Sales Manager for Jiang Xingzhou Jianlibao, he's "Fifth Season" reshape the concepts of Jianlibao brand image, and a record annual sales of 2.7 billion Jianlibao when the records of the Legislative White is the hope that make a difference in the terminal.

"But Liby family business, after all, a lot of things difficult to resist the forces against the original, Jiang Xingzhou difficult to integrate into the established management culture in the white family." The source said.

Liby side, said Jiang Xingzhou are leaving for personal reasons, after the white establishment from selling, general manager, vice president promoted a post office. She Chuhong promoted to group vice president Li Bai, the direct management of sales and marketing head office sales. Nevertheless, it was said the new job is more like featherbed.

by:gaga

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