Life Before Social Network Sites

Life Before Social Network Sites

Life Before Social Network Sites

I still remember a couple of years ago when a friend sent me an invitation to join Facebook. I was really not interested in what I thought to be a possible waste of my time. Ultimately he gave up hope and registered a profile on my behalf. The rest as we say, is history!

Social networking might still be a quite recent idea, but concepts such as Facebook, Twitter and Linkedin now forms part of many email signatures, billboard adverts as well as tv and radio ads! The potency of the web is unbelievable and social networking is one of the most effective instruments on the net!

The objective of social networking is basically to create a network where people with the same interest can get connected to each other. This is of course brilliant for advertising and marketing purposes as it is possible to directly focus on your target market!

If you are new to the world of social networking, keep the following in mind when creating your web profiles:

Don't assume all forms of social networking platforms will be equally successful for all types of companies. A magazine, healthcare aid or insurance agent for instance can offer valuable tips on a platform such as Facebook. Followers will join their webpages to see what advice is available, read more about new services, make inquiries and interact with other members. An engineering company however might possibly not have much valuable information to talk about on a daily basis, and might be better off with a network such as Linkedin which is directed at linking professionals in similar sectors together.

Using Facebook again as an example - it is vital to share useful information with your readers or fans. The quickest way to lose fans is to spam them with monotonous information. I am a follower of a well known family mag and the questions they ask sometimes are really annoying! This morning they wanted to know if "we slept well". I really don't want to read eight thousand comments of individuals elaborating on why they did or didn't sleep well! Conversely, a medical aid company that I also follow offered valuable suggestions about a healthy eating plan - now that is useful!

Do not forget that once you sent a message out to the internet, there is no way to undo that post. Be sure that all your posts, tweets, messages or whatever else are accurate, non offensive, intriguing and without spelling and syntax errors!

Ensure that your clients and customers follow you on the various social networking platforms. Incorporate your Facebook, Twitter, Linkedin and other links on your website and use it in your email signature. Then make certain your profile and posts are interesting to ensure that individuals will keep returning for more. Just keep in mind that updating more than one social network on a regular basis will require continued commitment - don't bite off more than you can chew!

The majority of social networking platforms are free to use and you really have nothing to lose - test it out right now?

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