Lighting, Audio & Tech Tips For Eye-catching Trade Show Displays
Trade show displays and a professional team of staff members do a pretty good job of attracting attendees
. To increase the attention the booth gets and boost profits, however, add lighting, audio, and a solid Internet connection. These things seem like minor details, but they can really make a big difference to the overall look and feel of the entire booth.
Lighting For Trade Show Displays
Lighting highlights trade show stands and other elements to ensure they're seen, but it also gives trade show displays depth and visual interest. The best way to achieve this is to add main lights from two or three different directions. After adding some general lighting to make the entire booth more visible, accent lighting helps to direct attendee's eyes to the most important components. Depending on the colors and style of the booth, lights in various colors can really emphasize the design.
Brightly lit convention floors can be a real problem and can interfere considerably with great designs. Therefore, ask the exhibitors to turn them down. If they can't or won't, consider having a ceiling or canopy put on the display. This allows the staff to create an entire unique environment that will draw attendees in rather than simply having them pass by.
Audio Tips For Booths
Having audio presentations, music, and interactive videos can help bring in attendees before they see the trade show displays. Presenters do need to be careful, however. Exhibitions can be very noisy and adding loud music will just turn attendees away.
The audio should be loud enough to be heard and understood. The best way to find that balance is to find the ideal distance away from the trade show stands, then take a few steps farther back and adjust the volume until it can be heard plainly.
It might be tempting to go cheap, but good quality audio equipment and recordings are extremely important. This will eliminate the hassle of trying to get it working properly during setup. Also, scratchy or poor audio is just far too difficult to understand when combined with the general noise of the room.
Bringing Technology Onto The Floor
Technology can be wonderful thing, but it does have a time and place. Talking on cell phones, checking email, or having attendees go through an electronic system are unprofessional and a sure way to lose the benefit of having a personal connection with leads.
Using a good Internet connection on a speedy computer, on the other, can be an excellent way to help leads explore a product line, grab additional information, or handle contact information. They can even be an excellent way to hold a contest or giveaway. These systems can bring an entire business in front of an important lead and make boring processes quick and efficient. But don't allow them to replace staff.
Internet, technology, audio, and lighting give trade show stands and graphics the extra special touch they need to grab the attention of attendees and lure them in. If done right, they can turn high quality trade show displays into an informative and unique experience.
by: Chris Harmen
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