Limitations On Outbound Telemarketing Services Is For The Good Only

Let us look at what are the limitations that have been imposed on the business outbound telemarketing services.

Restrictions with regards to time of calling: Complaints have been made from the target audiences that the telemarketers have been intruding their private space by making promotional calls at the odd hours of the day. The federal law authorities have regulated the call timing hours in order to address this grievance. Now the telemarketers can only make calls between 8 a.m. to 9 p.m. Calling up any target audience beyond this time period with the intention of promoting the business is a punishable offence indeed and it is the business enterprise who is going to face the legal consequences for such breach of law. However, the telemarketer can only make calls beyond the stipulated time period only if any individual target requests him to do so.

Restrictions with regards to whom to call: As part of the regulatory action, restrictions have been made on whom to call and whom not to. The do not call lists have come into existence for this very purpose.

The exceptions to the rule: There are certain industries that are kept outside the purview of these regulatory actions. Businesses dealing with share market are one such exception. Here the calling agents can get in touch with the target audience at any hour of the day since the share rates keep on fluctuating every now and then.

Penalties for violation:

Why were these regulatory actions taken at all? Telemarketing outsourcing has been for long a very trusted way of marketing the business goods and services, even the offshore call centers ventured into this particular business arena. The share of the telemarketing leads in the total sales leads that are being generated by the marketing campaigns brings to the forefront the key reason as to why this technique is preferred by the marketing personnel. However, off late the telemarketing firms have been trying too hard. Their aggressive tactics and the random calling up of target audience have annoyed many.

The receivers of such promotional calls have very rightly announced detest against such irresponsible and unplanned business practice. Put yourself in the shoes of your target audience, what would have been your reaction if you had received calls with promotional intent at a time when you are busy preparing for a very important presentation that is due in a couple of hours or you are enjoying quality time with your family at the end of a hectic schedule? And if the call is to promote any product or service that you dont have any need for at this moment loathe is bound to get augmented. This is exactly what had happened and had marred the productivity of the cold calling campaigns.

The restrictions have been enacted to address to the customer grievances but these same regulations have turned out to be a boon for the telemarketing firms. Following the federal laws along with certain safeguards from the side of the service providers themselves, the outbound telemarketing services are all set to retain their position as a very rewarding marketing tool or technique.

by: Alicia

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